Not sure what the difference would make if it was a coin flip or lag. The person that breaks 1st still has the advantage. Look what happened in the Appleton vs. Skylar Woodward match. They both ran out everytime they came to the table. Appleton broke first and Sky ended up losing 7-6. Only reason Appleton won the match was because he broke first. To alleviate that advantage they should make it where all matches are win by 2.
Coin flip,luck. Lag some skillinvolved.