It is a Bender. The guy is using a selling method that is basically against Ebay rules of using another brand name to draw attention to his auction.
If you have a seach for Southwest that item will come up.
There are many cue auctions that use Southwest style to attact attention.
I use to report them because I got tired of gettting notices for certain cues that I had in my favorite list. Since Ebay now shows the item in my email I can just ignore them instead of having to open the link to see that it was just a POS cue that was a SW style.