Brunswick sold to Escalade

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gerryf

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stockhouse.com

2022-01-03 | ESCALADE SIGNS DEFINITIVE AGREEMENT TO ACQUIRE THE ASSETS OF THE BRUNSWICK BILLIARDS® BUSINESS FROM LIFE FITNESS, LLC | NDAQ:ESCA | Press Release

(2022-01-03 | NDAQ:ESCA) ESCALADE SIGNS DEFINITIVE AGREEMENT TO ACQUIRE THE ASSETS OF THE BRUNSWICK BILLIARDS® BUSINESS FROM LIFE FITNESS, LLC
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"The acquisition of Brunswick Billiards presents a significant opportunity to expand Escalade’s reach into the billiards and indoor recreation markets. Brunswick Billiards complements Escalade’s portfolio of billiards brands including Cue & Case®, Lucasi®, Mizerak®, American Heritage®, and American Legend® as well as Escalade’s broader offering in the indoor recreation market including Stiga® table tennis, Accudart® and Unicorn® darting, Atomic® game tables, and Victory Tailgate® licensed and customized games."
 
One of those said:


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ABOUT ESCALADE, INC

Founded in 1922, and headquartered in Evansville, Indiana, Escalade designs, manufactures, and sells sporting goods, fitness, and indoor/outdoor recreation equipment. Our mission is to connect family and friends creating lasting memories. Leaders in our respective categories, Escalade’s brands include Bear® Archery; STIGA® table tennis; Accudart®; RAVE Sports®; Victory Tailgate®; Onix® Pickleball; Goalrilla™; Lifeline® fitness products; Woodplay®; American Heritage Billiards®. Escalade’s products are available online and at leading retailers nationwide. For more information about Escalade’s many brands, history, financials, and governance please visit www.escaladeinc.com or contact Patrick Griffin, Vice President of Corporate Development & Investor Relations at 812/467-1358....



Pickleball?

Jeff Livingston
 
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Billiards
When it comes to billiards, we run the table. When Escalade acquired the assets of the iconic American Heritage Billiards brand in October 2020, it gave us a complete billiards and premium game room assortment. We already were the No. 1 market leader in billiard accessories, thanks to our acquisition of Cue & Case in 2014. Now, these two business lines, in combination, give Escalade a competitive edge in providing customers and consumers with the ultimate billards’ experience.


At the co. website. https://escaladeinc.com/


Jeff Livingston
 
chefjeff said:
One of those said:


...
ABOUT ESCALADE, INC

Founded in 1922, and headquartered in Evansville, Indiana, Escalade designs, manufactures, and sells sporting goods, fitness, and indoor/outdoor recreation equipment. Our mission is to connect family and friends creating lasting memories. Leaders in our respective categories, Escalade’s brands include Bear® Archery; STIGA® table tennis; Accudart®; RAVE Sports®; Victory Tailgate®; Onix® Pickleball; Goalrilla™; Lifeline® fitness products; Woodplay®; American Heritage Billiards®. Escalade’s products are available online and at leading retailers nationwide. For more information about Escalade’s many brands, history, financials, and governance please visit www.escaladeinc.com or contact Patrick Griffin, Vice President of Corporate Development & Investor Relations at 812/467-1358....



Pickleball?

Jeff Livingston
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Fastest growing racket sport there is. This is good news. A co that owns firms in the same general fields buying B'wick is good.
 
I'm trying to find contact information on the company. I'd like to send them a letter to get back in the professional game. I only see investor contact info on their website, and product idea submissions.
 
iusedtoberich said:
I'm trying to find contact information on the company. I'd like to send them a letter to get back in the professional game. I only see investor contact info on their website, and product idea submissions.
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I posted all the links.

fyi,


Jeff Livingston
 
I think Escalade's headquarters are very close to Diamond and the DCC. I wonder if they were interested in purchasing Diamond? (Pure guessing on my part...)
 
iusedtoberich said:
I'm trying to find contact information on the company. I'd like to send them a letter to get back in the professional game. I only see investor contact info on their website, and product idea submissions.
Click to expand...
If that's even on their radar screen it will be a long-term plan. They're so far behind D'mond and even Rasson at the pro level it will take some time to get back in pro pool.
 
All they're buying is a assembly location/warehouse in Wisconsin and dealer network that really can't be worth a lot. KPS was probably glad to get rid of it. They paid 490mil for all of LifeFitness co's. just a little over 2yrs ago. Escalade may have been the only co. interested and they just decided to unload some baggage.
 
iusedtoberich said:
One year of sponsoring events and they'd be 100% back in the pro game. It doesn't take much in our sport.
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In my part of the country rooms/bars are getting rid of their B'wicks and going total Diamond. I don't see that trend changing anytime soon if ever. All the younger players only want Diamonds. They don't know or care about B'wicks history/legacy. Unless they come out with a direct competitor of the ProAm they're dead in the water.
 
iusedtoberich said:
None of that is worth anything. It can be recreated anywhere. The name is the entire value. IMO.
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For some comparison:


www.rt.com

Warner Music gets David Bowie songbook for $250mn

Warner Chappell has acquired publishing rights to all 26 David Bowie studio albums for about $250 million, sources told the Financial Times, pointing to the growth of rock music songbooks as an unusual but reliable asset class.
www.rt.com www.rt.com

Warner Chappell has acquired publishing rights to all 26 David Bowie studio albums for about $250 million, sources told the Financial Times, pointing to the growth of rock music songbooks as an unusual but reliable asset class....



Jeff Livingston
 
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