The problem is that the people saying the naive are calling all users naive.Lol... I was reading the above, and the first thought that jumped into my mind is all the general BS and unsubstantiated comments that fill AZB, so why is CTE so special. ...but then I got to 'profit'.
I would never expect anyone to develop an instructional set, whether it be DVDs or a 400 page book for free. That said, I can understand if someone decided to be vocal about calling out the author if they thought he was swindling the naive. ...If indeed there is some false claims being made. Keep in mind, someone is making money producing bibles. It's really down to the potential purchasers to make a wise decision. If AZB is the only corner of the internet that raises a flag, it isn't necessarily a bad thing.
I have customers who buy only because a friend has my brand. I have people who buy from us who know nothing of the foundational reason we build cue cases. Conversely we have people who know more about cue cases than I do who buy from us because they know our quality inside and out.
I have people who have never bought from us, some who never even held our case that make ignorant and untrue comments publicly about our work.
This is why I push for testing so often. When it comes to cases I know what we build and can confidently compete with any other brand. When it comes to aiming systems it seems like people would rather argue in the abstract more than simply testing them on the table.