Please respond with whether you prefer production or custom cues and explain why. I have nothing against production cues, there are many fine production cues. I own a McDermott which I break with and used to own a Fury. I myself prefer custom. With a custom you can decide on all of the details and options on the cue rather than a few things such as with a McDermott or Viking. On a custom you can specify everything; the wood used, joint type and material, how many points (if any), what kind of points, stain, wrap type and color, taper, ringwork, inlays, ferrule, tip, length, and on and on.... This way you get something that was made personally for you, and to me, that adds an extra level of pride of ownership and uniqueness. This is not to mention collectability. Does all of that make the cue more playable or any better? Not necessarily. 
