Years and years ago when Videos were popular Jack Nicklaus, arguably the best golfer EVER, came out with an instructional video. Price: $45. Not bad I suppose if you want to learn from the best ever. Success? Sold az few maybe 5,000. How come? He's the greatest? Too expensive, don't care who he is.
About 1 year later a golf coach at a Junior High School came out with PERFECT GOLF, an instructional VHS for the common guy. Price $14.95. He sold 3 million of them. Then he came out with PERFECT GOLF II and sold another 2.5million. For you guys that have difficulty with math that's $82MILLION in sales. Now was it such a great video for golf instruction that so many copies were sold? No. It was the affordable. Fact is, people would rather pay 3 times less from someone who may not even break 80 than pay 3 times MORE and learn from the best ever. Old chinese marketing proverb: "If you want to dine with the classes, deal with the masses." Meaning, you'll make more selling t-shirts than Furs.
These prices that these billiard gurus set are ridiculous. I know they are vaulable and I know that Max Eberle is one hell of a player, but the fact is 87.5% of pool players ain't gonna pay $99 for anything. I don't care if you have Johnny, Earl, Efrem, Willie, Wimpy and ever other World Champion giving lessons unless you get it down under $15. Get that price down and stuff like this will fly off the shelf. It'll only gather dust at $99. sorry, but that's the facts. rw