I was just about to order some Quick-Clean, saw the adds on BCN and was checking out
pooltablecleaner.com when this thread popped up. I have no vested interest in either business, but as a normal consumer I found the pooltablecleaner.com both confusing and misleading about the nature of what it is selling for the following reasons:
1) Although there are seperate sales pages for Quick-Clean and Chalk-Off, the website "
About" page refers only to Quick-Clean. This leaves the consumer free to assume they are identical.
2) There are 2 "Buy Now" links on the "
About" page. The left-hand one takes you a page to (apparently) order Quick-Clean, but the right-hand one takes you to the Chalk-Off sales page.
3) The "
About" page makes no reference to Chalk-Off at all, leaving the customer free to assume it is so similar to Quick-Clean it requires no additional information.
4) On the Chalk-Off sales page, which is the default home page of the site, it clearly says "Quick-Clean, Pool Table Cleaner is the answer." right above the listings for Chalk-Off.
5) The Chalk-Off sales page mixes images of Chalk-Off and Quick-Clean on the same page, which give the impression to a customer that they are either the same or very similar products.
6) The detail description of Chalk-Off in the product listings is 99% identical to the detail description of Quick-Clean on your website. The only difference I could see was "This revolutionary product..." is changed to "This New & Improved product..." on the Chalk-Off page. If Chalk-Off is genuinely new then why is the description identical to that of Quick-Clean? If Chalk-Off is improved then why not detail the improvements of Chalk-Off over Quick-Clean?
7) Why is Chalk-Off cheaper than Quick-Clean, unless the lower price itself is the supposed to be the improvement? Without more information a customer can assume it is a cheap imitation.
I am not a lawyer and cannot comment of the legality of this. However as a consumer I strongly suggest the owners of pooltablecleaner.com take immediate action to rectify the misleading nature of this site and the desciptions of the Chalk-Off product. I will be ordering what I need directly from
www.quick-clean.com instead and do not intend to purchase any other products or services from BCN or pooltablecleaner.com until this situation is rectified.
David - I'd suggest you grab a copy of the entire PooltableCleaner.com website before it gets changed if you are intending on following this up with legal action. (Send me a PM if you need advice on software tools to do this.)