Yes, and it happens to be one of the most frustrating conundrums in quantum physics.
http://www.sciencedaily.com/releases/1998/02/980227055013.htm
Thankfully, as Patrick has pointed out, pool is not quantum physics. The difficulty in achieving true objectivity, however, remains a major problem in all of science.
That is an amazing article and certainly another level of recognition for highly classified information. I think it supports the fact the love of the information is truly in the eye of the beholder as his subjectivity brings the information seen into question because of the changes in the information.
Wouldnt it be interesting to find out that the changes in the object observed occurred on a level where the object made itself to appear more attractive further removing objectivity and supporting the fact that that the longer you look at something perhaps the more you might like it.
I am glad that pool is not on such a level. I saw two guys gambling once 2 thousand a set and there wasnt a brain cell amongst them. I was thinking someone needed to call an anthropologist...lol