I agree about educating a consumer, but you are confusing that with a guy making money on the cue. I have seen many people pay $200 plus for a Lucasi or Players (no offense to anyone), and pass on a used McDermott or Joss for less than $100. If I buy a cue and am happy with the price, who would you be to tell me I shouldn't be happy. I try to get them educated before they purchase any cue, but many, many people are happy paying full retail for a production cue. Its just not for me anymore. You say that you are intersted in an educated consumer, but state that you could care less about them? Explain if I missed something in your message. We may be on the same page here. If you go to ebay or AZ to buy cues, I would highly recommend surfing for at least a month to see what sells quickly, for how much, etc. Many potential cue buyers simply don't want to do that.