i think its pretty cool...cutting edge advertising no pun intented. i like the add personally but each to their own
they hired 1 too many gun nuts at that place i guess. gun fanatics always want to turn something into a weapon. from what i've seen most are over weight and can't run a mile without coughing up a lung but if you ask them they're the toughest guy in the f*cking universe!!!! the best fighters and the best shot in the entire state if not country! with plenty of 1 up stories just incase you think you've ever done anything interesting.
what's that you once climbed a mountain? they climbed a mountain carrying their sherpa because the sherpa couldn't keep up! and everyone told them they were the best climber they'd ever seen even though it's their first time....
i don't mean to get off into a rant or anything though