Melissa, I don't think it has anything to do with how hard golf is to play. It has to do with watching people who are household names. People watch golf to watch Tiger Woods. They either hate him or love him. They want him to win or lose, so they watch.
Watching sports on TV has little to do with the sport in most cases and has to do with us identifying with the players. Pool has few fans not because it is boring to watch, but because most people don't have a rooting interest in either player, because they have no idea who the hell is playing.
For pool to be watchable, the sport must build and promote the players just like all the other sports. This however, takes money and media cooperation. If pool was to have four majors a year and the media took the time to make the top pool players houshold names, people would watch.
Guess what? The players don't even have to be squeaky clean like everyone thinks. They just need to become real to the people watching. The players need to be someone the viewer can identify with instead of a nobody just hitting balls into a pocket.
Tiger is a cheater - so what - a reason to root against him
Michael Vick - is a convicted dog killer - so what - a reason to root against him
Phil Michelson - has a wife fighting cancer - a reason to root for him
All the media does is give us reasons to root for or against people. The main point is we have to watch to root either way and that's all the media cares about.
If pool every got an infusion of money the first order of business would be to promote the players and make them household names. Every player needs a story the public can identify with. If we could make the players popular to Americans, people would watch. This is a very difficult task when you have very little money to promote the game.
Just remember if people don't have a rooting interest they could care less. Think about it, if you are out of town and you turn on the ballgame and it isnt your team, in most cases you could care less and you just change the channel.
So, everytime someone turns on a pool match. To them, it isn't their team playing so the change the channel. If they turn on the TV and say oh that's that Jasmin girl I saw on ET last night they may just stick around and root for her or against her, the important part it they stuck around and watched.
Obviously, if all this was done to promote pool I am assuming the media outlets would also improve the production quality of the broadcast, enhancing the viewers experience.
BTW - When are you coming back to NYC me and the big dog want to play scotch doubles again?