We should look at how Harley Davidson sells that bad boy image. They make dark and unruly look like fun and cool. We need some kind of marketing to get to the masses.
Harley marketing
- Thread starter fasted71465
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Very interesting...
You mean like free frontal lobotomies, beer guts and beards? come to think of it I think pool already has that.
Two very interesting thoughts here
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The difference is Harley actually has something to sell when they spend money to attract a buyer. The same for Red Bull and Mountain Dew. They all spend money using image or action sports to attract attention to their respective products. Pool needs to attract an advertiser with deep pockets (not really deep needed actually) to attract eyes to our sport and to thier product. What all these what pool needs rants forget is the people who use sports to push thier product are trying to support those sports is actually trying to funnel customers back to thier products. Now pool in current state could use just about any company as long as they had funding but what can pool provide. Name me one pool event that has attracted more than 5,000 watching non participants in a single day. I can image only that sort of number of watchers at any poo levent is where they are also actually participating and that is league pool at the nationals. BCA, Valley and APA probably all have big number but even 5k is not all that big of a number. I went to the circus last it was marginally full at Bankers Fieldhouse in Indianapolis it might have had 5k in attendance and that is probably a down night for the circus but a big night for pool is 5k. How many non-participants are at DCC on any single day. I am betting the over and under is perhaps 250 except on opening weekend Friday and Saturday that number might go to 350 or even 400. SO the problem is we do not attract people to watch our sport. We are a participant sport not a viewing sport at least at this time. If I was going to suggest anyone spend any big money on pool it would probably be with the women and focus on the aspects that are most marketable and less worried about the highest quality of play. The women could be marketed and they will at least work together as a group. The men is like herding selfish cats, especially the lead tom cats they are so self interested the customer (the sponsor) will not ever get much for their money with the current crew.
Now if some pro group could get all of the leagues to at least share player information, not kick $$$ up to the pro's and that pro group could communicate effectively to all of the amateurs and get those same amateurs to show up to pro events so the pro's start charging at the door and generate some sort of income flow with attendance figures then perhaps a funding sponsor could be found. The pro's could refer to that group o favid players and use that in marketing themselves to a sponsor. Right now the only people that go to pool events are players and their entourage. The only people who watch pool streams are pool fanatics. What is the attraction for a deep pocketed sponsor, small audience is not much value.
Now I know you post was about marketing pool as dark and mysterious. Who is going to put up funding to sponsor pool advertising. The BCA (the US representatives to the WPA not the league) is not going to spend any money in my opinion to promote pool, much less pro pool. The leagues all spend to promote their events and their leagues but that is promoted as fun and safe, camaraderie, team experience etc. Now I have saw few flyers from some of the bigger pool events Galveston comes to mind. They had bleachers for 2k+. I bought one of the few spectator bands sold, I think the only sold one upgrade band. They advertised by sending out flyers to pool halls.
Pool promotion would be great for the sport. I agree but who is going to step up and what do they gain by doing that promotion. What are they promoting. If I ever see pool advertising on mainstream TV at premier hours I will be surprised. Any big advertising push would not be cheap, how would that money come back to the person sponsoring the advertising? I don't see it happening.
I would like to see pool advertising, just don't see it happening.
{Along the same lines}
Why not set up a tourneyment in Sturgis cooinciding with the yearly migration of Harley riders. 32 tables with 10,000 seating, anyone in biker gear enters free, double elimination, tourneyment goes on around the clock until there is a <single> winner.
My guess is that you could get the largest pool crowd ever, they might not be the quietest crowd ever, the most knowledgible crowd ever, but it just might be the most exposure Pool could ever get on TV/live streaming. The crowd might even have fun!
You got it azz backwards, it's not "frontal lobotomies", it's "bottle in front of me".
Pool needs to clean up before it can be ever excepted by the masses. Gambling on pool is bad for the game to expand and grow pool has the dark image and every non player thinks if someone is good at pool they are a hustler. And lots of players try to be one hiding speed when not playing for anything and this is wrong players should give it 100% every game even if playing for fun. Pool needs to be made out to a family game and there should be a junior program that is over looked by a group but run by us the players, everyone has busy lives but we need to stop waiting for someone else to do this for us and try to get this game we all love a helping hand.
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Cue sports in the UK suffered when tobacco advertising was banned
Never going to happen. They tried cleaning up pool's image in the '60s with cleaner, well lighted rooms and family atmosphere. Didn't work.
Kind of a prerequisite to live in Vancouver, isn't it?
That's a shame without it this game will never get any better then it is now
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It would only sell there if the women played topless!:thumbup:
they get around to it
Much better.
Admittedly Johnny, I am not up on the Indians, old ones a bit. They started re making Indians several years ago. After market S & S engines.
Quite nice but have only seen one. Is this another project.
I should have a few shares in Harley also, specially after buying over priced Jobber parts direct from China for Official HD prices.
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Don't forget Daytona. It's a lot closer to me. :grin:. Good idea though. Johnnyt
Polaris bought the name a year or two ago. Prior to them there were about 4 or 5 others that didn't last.
They just released the new bikes with a new motor. They may actually stay around for a while now. Polaris has much deeper pockets, and a they have developed Victory bikes into a bit of a presence.
Isn`t the pool stereotype allready closely related to these biker types?
pool don`t need more big bellies, beards and alpha male attitude.
Look at how snooker is marketed.