Wow, I'm amazed at how many of these replies are either dead wrong or totally vague about how the "a" syllable is pronounced.
Measureman, here it is:
loo-CAH-see.
Any post that disagrees is wrong.
-Andrew
Andrew is correct. Talk to anyone at Cue and Case sales, their distributor, and this is the way it is pronounced.
As my high school english teacher would have said, the "a" is short, not long.
Steve