Just wanted to tap your guys cynicism and get your opinion on the overall clarity of the blog. Any feedback would be appreciated.
http://www.robertsonbilliards.com/blog/
Six Comments
1) Content is decent, but not being a pool table buyer/seller expert i'll defer to those who are.
But as a major blog reader, your presentation is awful.
2) It's a big block of text.
There are no sub-headings.
You don't give the reader a road map.
Maybe you could organize your thoughts and then title your paragraphs in bold.
I. Used or New?
II. Cushions - silicone or natural rubber?
III. Cracks in the legs?
3) There are no pictures!!! SHOW not tell!
You probably have good and bad tables lying around your shop RIGHT NOW. Grab yourself a DSLR and get to shooting. (not your phone cam or a point and click. Spend a couple hundred bucks on an entry level Digital Single Lens Reflex for awesome pics)
You say, " After that, check the legs for flood damage and cracks under the cabinet. Cracks will show high up under the pool table if the table was slid or moved improperly. "
^That screams out for a good picture.
You could show
a) a new table,
b) a properly maintained used table, and
c) a piece of crap (or something that you're rehabbing to improve)
But being able to show that kind of cracks are bad..that's something that's useful.
4) The actual link language is awful.
your link reads
www.robertsonbilliards.com/blog/general/buying/
vs
http://thepooltableguy.blogspot.com/2012/02/pool-table-buying-new-or-used.html
I don't know if you have anybody doing Seach Engine Optimization for your site, but cleaning up the link structure can bring you out of area customers.
5) Social Media - I'm glad that you're blogging, but there are no "like" buttons on your blog.
I'm sure some of your readers have Twitter Accounts and Facebook Accounts.
What if one of those folks read your blog, hit the "like" button, and shared your blog to their 2,000 pool playing friends on facebook? And those some of those 2,000 people shared it with their couple thousand friends...
And with that in mind, I would rewrite your blog to something like
"TOP 10 THINGS TO LOOK FOR WHEN BUYING A USED/NEW POOL TABLE
1) fit or "how the hell am I gonna get this into my basement"
2) felt or "do I really need to recover the table?"
3) cushions.."these are good enough right?"
"Top Ten Lists" are actually a little cliche for people that read blogs about blogs, but for average pool fans, they like "news you can use".
Give your reader (and possible customer) some ways for them to take action.
One last suggestion, talk to your web guy and get an RSS feed. There's absolutely no chance that i'll keep checking your site for new web posts. But if you had an RSS function, it would show up in my queue of things to read. (just like this post did, cause of AZBilliards RSS feed)
broken