First of all, the cue is most probably 1960s into early 1970s era Rich cue. Secondly, it appears to be in really decent shape for the age of the cue. The cue has a fair amount of decorative plastic butt sleeve work - which this era cue collector would find appealing ( think Doc Frye cues, Karl Meyer cues).
It is not a "rare" cue. The cue was made to appeal to a level of player below the high end custom ( GB, Rambow, Martin, etc.) and production level( Palmer, Paradise) purchase. The cue's appeal was to the player who had advanced beyond a house cue and was playing at a level and price point towards an early entrance into more serious pool.
A $100 price tag is very reasonable on this cue. Cleaned up to the max, without a full refinish, it would fetch $100 easily on the public internet auction markets. Anyone with an interest in 1960's era cues as a collection goal would want to add a Rich cue like this one- they were a part of the pool scene, and this cue would fit into a general 60's early to mid 70's era cue collection quite nicely.
The wood is very possibly Brazilian Rosewood - which from the "rare" concept, you won't find it today in newer cues, for those that appreciate the wood aspect of older cues. I have attached a photo of a much more "rare" cue- an H Betti cue- from the later 70's - the cue is Brazilian Rosewood and this person, H Betti purchased one of the Rich cue companies, and was producing U.S. cues that eventually became an Asian cue importer, the now known Imperial Billiards conglomerate. I found this "rare" cue and turned it over to H Betti's grandson who runs Imperial now- he never owned one of of his grandfather's original Rich cue Brazilian rosewood cues. BTW- H Betti was the guy who made bar pool tables a mainstay in America- he was a true pool participation visionary who most know little about his history- .
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