Well, that is subjective ....
and to be objective, first off you have to KNOW what a good
hitting cue feels like, and to compare it to housesticks or
el cheapo cues is not the way. A lot of players (novists and
intermediate) play with less than good cues because they
simply have not experienced playing with a Good cue. You say
the hit is subjective, that is true, but much less than what is
publicized. When you become a better player, there is improvement
in your game, and the realization that perhaps an equipment change
is needed to continue progressing. Once you get a good hitting cue,
one that helps you make forward strides in your game, you begin
to realize that your previous opinion about what a good hit was, was
only because of your limited knowledge about cues to begin with, or
you inability to adapt to the game with better equipment.
Shortcuts to better equipment:
1) find out what cues the pros shoot with, the top 3-5 will be good cues.
2) Same goes for ferrules, tips, and taper.
A) Another way, a cue you like and have access to:
Locally, get 5 real good players (at least an 8 on a 2-12 9 ball scale)
to stroke and hit a couple balls with the cue. If 4 out of 5 say they
like the hit and feel, it is probably a good cue. 10 would be a better number,
but getting 10 real good players locally can be difficult.
An independent opinion from someone that is qualified can help
shape your direction for future equipment, and have a positive impact
for your game.
If the best players in your area smile and a few whispered jokes everytime
you take your cue out of the case, you should get a hint there.
The best of a sport usually have many similiar things about them,
such as their equipment, and the way they play the game.
That's why all the best players try to keep up with the best equipment
out there to use.