Meuller's just lost a small customer (long post about a catalog)

[Cuebacca]

The easiest way (coming from someone who runs an internet payment company) is to just have a checkbox on the checkout form asking the consumer if they want to receive the catalog or not.

It doesn't take much dev time, and you can easily categorize those that do and don't in tables for sending or withholding from the printer/marketing firm. Same goes with email marketing, and it avoids pissing off legitimate customers.

TAP TAP TAP! Thanks for your post.

 

[ratcues]

If we have an oppourtunity to complain about Muellers catalog. You can pass a complain on for me. I hate the way it is organized. I'd say unorganized, but my suspicion is it is the way it is on purpose so people will have to look through the entire catalog to find what they want. That way every now and then somebody buys something unplanned because they saw it in passing.
There should at least be an index generated. Usually I give up before I find it and go find it on Seybert's website. Mueller's website is another pain, unless you know the item number (which means you have to find it in the catalog) the search engine is pretty darn useless.
This complaint is not aimed at you Ryan, but at your employer.

I agree and you are right. We are aware and in process of fixing a lot of the website problems.

 

[nthamix]

Send 'em to me; I can't get enough of them, and would love to have a current '07 Fall catalog in each of my 2 1/2 bathrooms of my house while on the throne!

PM for my address

I must say that I'm with Gregg on this one, I just got mine in the mail the other day and I love to look in it. Anything pool related is just fine with me.


B.
(Ryan, you guys @ Mueller's are great, keep up the great service...)

 

[jgpool]

Bad Business

Mailing catalogs to people who don't want them is bad business because of the expenses. I worked for a catalog business for 17 years. Our cats were sent out to our customers only once after they did not order from the last one sent. We might resurect that customer at a later date if we we're short in our mailing. This constant mailing not only irritates the customer but it skews the customers' value rating. Because it also drives up the ad costs. (The cost of mailing with no return) I suspect that Muellers is not as sofisticated as we were with our picking of our valued customers. Although they might have a minimum number they have to mail to get a lower mailing rate. But they should heed a customers wishes. We did. I have no problem getting their catalogs as it is good bathroom reading, been a customer of theirs for 20 years or so.