My new Sterling 3X6 Case

gatorcc

AzB Silver Member
Silver Member
I just received my new Sterling 3X6 vinyl case today. It looks great and is actually not much bigger than my 2X2 case I currently have. The shafts go in tip first and the butts go in pin first. However you cannot put your cues in it with joint protectors on. This is something I could do with my 2X2 case. Don't know if this is something special that Sterling did or what. Also my cues barely fit in the case without the joint protectors. I seem to have to push the butts in just to get the top on so I can zip it up. I think it is a nice case if a person doesn't use (or need) joint protectors. I am going to ship mine back and get something that will hold a normal 58" cue with joint protectors on.
Just my opinion.
 
That's how my old 3x6 is. Other than that you can only put em in one way and you can't use joint protectors I do like the case. I'm keeping it for spare cues. The new Sterling 3x5 I have fits em in either way and you can use joint protectors, but it is a more expensive case.
 
I just talked to Greg at Warehouse billiards and he told me that this is a form fitting case and that the first time or two you put cues in it, it will seem to be to small but put the cues in with the joint protectors and the case should get used to the cues. He asked what cues I have and told me that those cues should fit in the case with no problems. I am trying his idea. Hopefully it doesn't cause any damage to my cues I don't think it will.
 
gunzby said:
That's how my old 3x6 is. Other than that you can only put em in one way and you can't use joint protectors I do like the case. I'm keeping it for spare cues. The new Sterling 3x5 I have fits em in either way and you can use joint protectors, but it is a more expensive case.

Thanks for the advice. My goal was to keep the case at $100 or less. That is why I chose this case.
 
gatorcc said:
I just talked to Greg at Warehouse billiards and he told me that this is a form fitting case and that the first time or two you put cues in it, it will seem to be to small but put the cues in with the joint protectors and the case should get used to the cues. He asked what cues I have and told me that those cues should fit in the case with no problems. I am trying his idea. Hopefully it doesn't cause any damage to my cues I don't think it will.

I don't buy this, return it now before you won't be able to...
If the butt goes joint up then I can accept not using JP but not when they have to be inserted joint down....
If the foam will expand to accept the cues then it means that the case will become less protective.
 
gatorcc said:
I just received my new Sterling 3X6 vinyl case today. It looks great and is actually not much bigger than my 2X2 case I currently have. The shafts go in tip first and the butts go in pin first. However you cannot put your cues in it with joint protectors on. This is something I could do with my 2X2 case. Don't know if this is something special that Sterling did or what. Also my cues barely fit in the case without the joint protectors. I seem to have to push the butts in just to get the top on so I can zip it up. I think it is a nice case if a person doesn't use (or need) joint protectors. I am going to ship mine back and get something that will hold a normal 58" cue with joint protectors on.
Just my opinion.

This is not the one the I described in the other thread.

Please refer to the description and ask to reserve one of the new ones that are on the way.

The new ones hold 31.5-32 inches easily.

I thought I was clear that these are ON THE WAY and not yet in stock. My apologies for being unclear on that point.

The issues you mention are some of the things I have now corrected for all Sterling cases being made from this point on.
 
gatorcc said:
I just talked to Greg at Warehouse billiards and he told me that this is a form fitting case and that the first time or two you put cues in it, it will seem to be to small but put the cues in with the joint protectors and the case should get used to the cues. He asked what cues I have and told me that those cues should fit in the case with no problems. I am trying his idea. Hopefully it doesn't cause any damage to my cues I don't think it will.

Please return it and reserve the one I showed you in the other thread. The cases Sterling now has in stock are not my design and while good they are no better than anyone else's as they all come from the same factory that doesn't really "know" how to build a good cue case.

All the new cases have been designed by me using the same principles I built with when I owned Instroke.

Let me be real clear here. Almost all of the inexpensive cases currently on the market are not built right. That includes the ones that Sterling has. Those cases are adequate at best and they will work for most people.

Sterling is rotating through it's stock and as new shipments come in the old stock from the old factory will be replaced with new stock.

Why am I telling you this? Well it's simply because I want the people who come to AZ to have the benefit of purchasing the very best that I can offer. Until now that was the same as everyone else offered because those cases came from the same source.

But in my two years here in China I have taught one factory how to make better cases and built another one up from the ground up.

From this shipment on ALL of our cases will be from these two factories under my supervision and NONE of our cases will be from the old place that I have no control over.

Now, you can certainly purchase from any other seller but only the new Sterling cases can be said to have been made by a high end cue case maker with 18 years of experience in this field. And when I say 18 years of experience then I am talking about 18 years making high end cases from the perspective of a cue owner and player who values his equipment.

This is going to be long winded and I apologize in advance.

The fact is that none of the cue case making factories in Taiwan and China have anything to do with pool. They make bags and if you specifiy length width capacity then they build you a bag that satisfies those measurements. They don't care about the finish on your cue, the moisture levels, whether your cue will get damaged through rattling in the case, whether the parts touch, whether the cue is hard to get out or easy or gets stuck. They don't care how your case is used so they use inadequately constructed stress points. They copy other people's designs and make no effort to really improve them and in fact take shortcuts that make the case worse.

They do this because the importer comes to them with the well designed model and says "I want this and I want it cheaper". So they make it cheaper. And because no one can "see" beyond the first few inches you assume it's all good.

I spent a few years doing cue case repair after I sold Instroke. When I took the cases apart people were genuinely surprised and dismayed to see how their cases were made and what kind of things were inside to contribute to harming their cues.

What kinds of things am I talking about?

Liners that don't extend all the way down. Imagine putting your cue against pebbles or plastic beads? Would you do that? Well some cases only have liner down about a third of the way.

Liners made of plastic flocked material that forms hard spots. Tough little nubs that can actually cut your finger.

Nails that stick into the cavity. My own custom Joss was damaged in this way when the bottom gave out on a Whitten copy and the cue slid out through a ring of nails in the bottom. I had taken the case in on trade and was just using it to take my cue to be refinished. Mark Smith, the cue maker can verify this.

Liners that soak up water like a sponge and keep it in the case. Would you wrap your cue in damp towel? This is what some case liners do.

Foam that is brittle and cracks inside the cavity. You have no idea what quality of foam inserts are used. Expanding foam is essentially air and resin. Any foam core case can be broken easily. But the worst ones are the ones that are so brittle that the start to crumble from normal use. This leads to little foam fragments inside the case.

And I could go on...... Just when I think I have seen the cheesiest way to build a cue case I find another one that leaves me shaking my head.

A few months ago I went to the old factory - the ones who currently make the majority of the world's cue cases. They were proudly showing me a prototype that they were doing for a famous brand of cues. The case looked very good but the strap holder was fully too weak for this 6lb case. I almost casually ripped it off the case. I had to tell them WHY that it was wrong and show them how to fix it. AND this is a company with something like 30 years in the business. There were other problems with the case but I wasn't being paid to teach them - they wanted me to focus my efforts on helping them out but they already ripped me off for millions by stealing my designs so I wasn't inclined to make their products better. I only did this on the strap holder because of my friendship with the owner of the famous brand of cues. It would have royally sucked IF they had sent out all these cases and the strap holder started ripping off the case bodies. And they still might as I have no idea where they were at in the production of this case.

Anyway, please please don't confuse the NEW Sterling Cases with the older ones. All AZ folks who read this I implore you to ask for the NEW cases if you consider purchasing a Sterling case. Once we rotate through the old stock then this won't be an issue.

I truly wish that we could afford to BURN all the old stock. But that isn't going to happen and the cases are adequate enough even if we do have a whole wall of defective ones that we probably will throw away.

The new improved and redesigned models carry my personal lifetime guarantee. Beyond whatever Sterling does I will personally replace or repair any case that was built under my supervision as long as I am able to do so.

Ok that's it. Hope that I was clear enough. :-)
 
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Very good post John!!!
I'm no cue case maker and never took a case a part but the things I've seen in some cheap cases while peeping into the case (sometimes with a flashlight) made we wonder if it wasn't safer for the cue to be carried without a case....

If these new Sterling cases are all you say then it's about time that there will be a good protective case in the $100 area.
 
rackem said:
Hey guys I have two very nice 3X5s for sale.
As you can see from the top photo,:thumbup:
Both butts and shafts can go in either way. :smile:
Joint protectors will fit easily, even with a 60" cue.:grin:
Check out this thread
http://forums.azbilliards.com/showthread.php?t=120455

And that's the other thing. Here is an example of my designs being ripped off and the sales pitch is that the cases are "reported" to be made in the same factory as Instroke.

So what? Even if they were made in the same factory there is no guarantee that they have Instroke quality.

I used to work for Kimberly Clark, the make of Kleenex and other paper goods. My job was to watch the line and make sure that the tissue was folding properly. We made all grades of tissue from just above sandpaper to princess soft. I don't think Aldi was allowed to sell it's generic brand tissue with the tag line "Made in the same factory as Kleenex" to imply that the quality was as good.

But in the billiard industry this is the norm to obfuscate and trade on the name and designs that others have built. You have no real way to PROVE that the cases you sell are made in the same factory nor any way to PROVE that the quality is "just as good" which is what you are trying to imply.

You don't really know much about them other than they look like Instroke cases.

What would you do if someone came back and told you that they put their cue in this case it damaged their cue? You implied that it's as good as Instroke so I presume that someone would expect it NOT to harm their cue and perform to Instroke's level?

Or if the strap breaks or the latch breaks? What do you tell your customers then? Well it was only "reported" to be made by Instroke.

This is the kind of crap I had to FADE day in and day out since they started knocking me off.

"Leather Cases $200" "As good as Instroke" "Instroke Quality" "Made in the same factory as Instroke" "Instroke Design for Less" are some of the expressions I have seen used by people trying to sell their copies.

What kind of leather is it? Is is recycled leather that is the plywood of the leather industry and cheaper than vinyl? We had a line that used this leather but WE PROUDLY advertised it as the Geo Line by Instroke and it WAS CHEAPER than the vinyl line which used high grade upholstery vinyl.

It's funny but people will accept all kinds of bullshit when it comes to selling cheap knockoffs and never BLINK an eye about the design theft but God forbid that someone should make a claim like "Scruggs-quality for $300."

Then the community is up in arms denouncing the seller as the Anti-Christ - which they may well deserve UNLESS they can PROVE what they say.

That's what bugs me more than anything. Copies happen. It's the nature of the game. What pisses me off are the lies and half truths and innuendo used to sell those copies. Sometimes the seller lies knowingly and sometimes they are just passing on a lie told to them by the distributor who might be passing it on from the manufacturer.

I once told Fred that the "leather" cases he had for sale were not leather. He didn't believe me as it stated "leather" on his invoice. I told him to check it and he did and told me later I was right. He was advertising leather cases at about half of what Instrokes cost and people were telling me that the Instroke price was out of line. How tough is that to fade?

Now, I could have purchased one of those cases and burned it a little each time someone said that to me. But that was the wrong way to go as I shouldn't HAVE to do things like that.

Anyway I have to go Thanksgiving dinner and this year I am thankful for my beautiful wife, our baby on the way, my friends, and the fact that I am now in a position to make a difference in this part of the billiard business.

Best to all of you!
 
Talk about innuendos John Please read your last 2 posts.:wave2: ;)
All I know is the cases I offer are shipped to the US using your bungee jump cues as case stuffers.
That pretty much proves to me what factory they are made at.:rolleyes:
 
rackem said:
Talk about innuendos John Please read your last 2 posts.:wave2: ;)
All I know is the cases I offer are shipped to the US using your bungee jump cues as case stuffers.
That pretty much proves to me what factory they are made at.:rolleyes:

Are you kidding me? The Bunjee Jumper cue is the most copied cue in the world - false logos and all. You really think that this proves anything? The owner of one of the largest cue factories in the world thanked me last year for introducing the Bunjee Jumper because he has sold tens of thousands of copies of them. Of course he didn't go so far to thank me as to cut me a check for a percentage of them.

I really wasn't directing this at you personally Jeff, you have to sell what you get. But you have to admit that the cases "sound" much better when you attach the Instroke name to them.

I can't say that EVERY case that I don't make is made as I described above. How could I possibly know that?

But I will bet that I have taken apart more cases from more distributors using more brand names and from more sources than anyone else on Earth. No one else even has incentive to do that because they can get away with making cases pretty much how they want to so they don't really need to know or care how another case is made.

So given that my motivation lies in protecting the cue and given that I have in fact dissected so many cases I think that when I describe construction flaws as I did above then that should carry some weight. Would you care to start cutting up cases to prove me wrong and prove how well your cases are made? I am willing to do that with mine.

If we end up at a show together then I am totally willing take our cases apart in front of the consumers. I will let you pick ten of mine and I get to pick ten of yours. If your ten are found to be completely free of anything that could harm a cue in any way then I will pay you double retail on all ten of them. However if any of them are found to be harmful to a cue in any way then you pay me double retail on mine.

Are you confident enough in your suppliers to take that bet?

This also completely disregards the other construction issues like latches and stress points that are likely to be inferior on Instroke copies. I am confident enough just to make this bet based entirely on the interiors.

And it's not just you that I will make this same bet with. Anyone who wants to go head to head with copy cases from another factory than mine is invited to take this challenge. The ONLY Asian made cases that I won't go head to head with in this regard are the ones that do in fact come from the Instroke factory because they ought to know how to build them correctly. Not saying that they are still building them as I taught them but they should be and if so then they are putting out good product.
 
@Rackem: Good luck with your sale!

@John:
Your thoughts on cue cases are a great read!
Have learned something new about such. And I kid you not!

.
 
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gatorcc said:
Thanks for the advice. My goal was to keep the case at $100 or less. That is why I chose this case.

My advice is to splurge and by a higher end case. If it is absolutely necessary that you have a 3x6 I'm not sure what to recommend. If you really need a 3x5 I highly suggest you buy the one I got which is the Sterling Deluxe Pro. You can order it for $188 from cuesandstuff.com w/free shipping.

With a leather case you won't really have to worry about having to buy another case ever because leather won't tear which is what happened to my other case after years of use.

More or less I am saying to spend the money on a case that will last a lifetime.

This is why I spend $200 on a fishing reel instead of $40 on one from WalMart. I will save money on the WalMart special, but that reel will also strip out and be worthless after a month or two.
 
This is the case I bought

sterling.jpg


It holds shafts/butts either way, has room for joint protectors, padding on the lid, self closing latches and plenty of pocket space.
 
gunzby said:
My advice is to splurge and by a higher end case. If it is absolutely necessary that you have a 3x6 I'm not sure what to recommend. If you really need a 3x5 I highly suggest you buy the one I got which is the Sterling Deluxe Pro. You can order it for $188 from cuesandstuff.com w/free shipping.

With a leather case you won't really have to worry about having to buy another case ever because leather won't tear which is what happened to my other case after years of use.

More or less I am saying to spend the money on a case that will last a lifetime.

This is why I spend $200 on a fishing reel instead of $40 on one from WalMart. I will save money on the WalMart special, but that reel will also strip out and be worthless after a month or two.

I think I will send back the other case and save for one like you bought.
 
gunzby said:
This is the case I bought

sterling.jpg


It holds shafts/butts either way, has room for joint protectors, padding on the lid, self closing latches and plenty of pocket space.

I believe that I am going to order this case. As soon as I return the other case and get my money back.
Thanks for your review on the case. It has cost me more money but I think it will be money well spent.
Any regrets on the case or negatives?
 
gatorcc said:
I believe that I am going to order this case. As soon as I return the other case and get my money back.
Thanks for your review on the case. It has cost me more money but I think it will be money well spent.
Any regrets on the case or negatives?

None that I can think of. I've had it for two weeks and I still love it. Never thought I'd spend that much money on a case, but I have to admit I am glad I did.
 
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