propoolvideo.com and a new business model

jdr

AzB Silver Member
Silver Member
First off, I can't commend Jorge Torres enough about his website. I know there has been at least one other thread about this, but the site is so good, I feel it can't hurt to thank him one more time. (i.e. the editing is superb, leaving out all the unimportant stuff, but leaving in the stuff that I would like to see, i.e. Robb Saez after he beats Earl, Rachael Abbink examining the rack in the latest video, they way players examine certain shots.) And the old schooling video's are great.

Secondly, Rachael Abbink looks great in the latest video.

Finally, I know there have been various threads about how we can increase prize money in tournaments, sponsorship, how much you would pay to watch certain videos, watch a feed over tables in a pool hall etc. but it seems like if Jorge takes a few more steps, we'd have an interesting mid-level scenario. (The most optimistic scenario is if ESPN started airing the U.S. Open similarly to U.S. Open in Tennis or Golf, but we know that ain't gonna happen in the near future.) But I think if Jorge were to charge a subscribership fee, maybe like $5, $10, $20 a month along with the retail sponsors who are on his site, then his site will start to bring in more revenue. I think many players (I'm guessing at least 200, just from the number of ppl I see on the AZ billiard site everyday) would easily pay that much, particularly for the unique content Jorge puts up. (Easily better than the editing that ESPN does and without commercials.) Also, this gives a venue for videos that other players may put together that maybe worthwhile, (i.e. Colins break video, which was great). And it provides a means for Colin to get paid for his work. (And maybe buy a new camera.) Finally, the extra income that Jorge receives from the subscribers could help to pay for add-ins at tournaments where he films, etc. (If he is given permission for 2 tournmants a month, and he charges $20 a subscriber and gets 200 subscribers, maybe he can have $1000 added to each of those 2 tournaments, and still clear $2000 more.) I'm not sure how much he currently pays to get permission to film, but this could be on top of that. Finally, maybe he could get some other players outside Florida to film some other events.

I think that his commercial sponsors would be happy to see increased subscribership, players would be happy to have more money added, I'd be happy/sad because I might get to see more videos, players from different parts of the country, but would now have to pay for it.

I don't know, just throwing this out there.
 
Jorge needs to build traffic to his site. Searches under Pool video or billiards video do not show him anywhere. He needs to build his presence online through focusing on traffic. From a perspective of making his site viable enough that it is throwing off net revenue that could be reinvested back into tournaments, Jorge really needs to focus more on learning and applying seach engine optimization of his work with as much effort as he spends on the creation and presentation of content. In the end, it is the traffic to his site that will allow him room to expand the site and not necessarily the content.

Some suggestions I would toss out are:
1) Build high value sites related to pool that will increase his backlinks. Inbound traffic that comes from those linking in are of critical importance to gaining search engine presence. Jorge should work on getting high traffic backlinks, as the higher presence his backlinks have increases his rankings in the search engines. Quality and quantity of the backlinks are what matters. I would suggest Jorge work a deal with AZB and Insidepool to present some of his content on their sites in return for prominent links that could send this critical inbound traffic. AZB has a great Google pagerank and would be an example of the type of quality sites he needs to work hard on getting backlinked.

There are plenty of resources online that deal with Search Engine optimization. for example http://www.webconfs.com/

If he decides to work on SEO, its important to learn the rules of the game, because innocent mistakes such as redirects can get you banned on google.


2) Jorge needs to start building a database of consumers. I would suggest a double optin email list for starters. Mail to them when you get new stuff and mail to them opportunities to view content before the casual surfers get it. Give them a reason to register or submit their info to you on the opt in list. Keep it above board and never spam the list and you will maintain a consumer list of value.

3) I like the idea of setting the site up to allow enduser created content. Just be aware if you go down this path that you need to pay attention to intellectual property rights, sometimes in subtle areas like is there music playing in the background? Terms and conditions are important here and do the risk management assessment on any project that allows endusers to contribute content BEFORE that content starts getting posted NOT after.

Jorge I have alot suggestions for you. You have my email and feel free to contact me. I can offer some decent consulting in this area.
 
His site is using a CMS called Joomla, which is indexed differently by the search engines. He could convert it so it would be more SEO friendly....


Either way, it's a great site, I love it, and I wish him the best!
 
I really hope this is Jorge. His Trick shot screen saver was very cool and before he dropped off the face of the earth for 5 or so years he was working on a documentary on billiards. This is a very hard working man if it is in fact Mr. Torres and I hope he succeeds because I think he has the ability to come up with some pretty informative content.
 
He will be filming the finals of the SE Open tour in spring Hill Today,
There are 8 players left. On the winners side Rodney Morris will play TK, Morris beat Richey Orem in his first match of the day. Tk Beat me on the winners side. Richey Orem and my self both made it through to the one loss side. Donnie Mills is also undefeated.
Should be some good watching.
www.poolsniper.com
www.propoolvideo.com
also check my new sponsors stroke it wear out
www.strokeitwear.com
 
Maybe I'll See YOU There

tonyc said:
He will be filming the finals of the SE Open tour in spring Hill Today,
There are 8 players left. On the winners side Rodney Morris will play TK, Morris beat Richey Orem in his first match of the day. Tk Beat me on the winners side. Richey Orem and my self both made it through to the one loss side. Donnie Mills is also undefeated.
Should be some good watching.
www.poolsniper.com
www.propoolvideo.com
also check my new sponsors stroke it wear out
www.strokeitwear.com


Tony, if you read this in time... please tell any players that have been illuminated that today is the end of the month 9-Ball tournament at Planet 9-Ball and I'm starting promptly at 1:00p.m.
$25 Entry, $125 Added, races to 7 & 5, alternating Breaks, Rack Your Own
Doug
( I hope that you can snap off the Capone's tournament )
 
Internet Web site advice

uwate said:
Jorge needs to build traffic to his site. Searches under Pool video or billiards video do not show him anywhere. He needs to build his presence online through focusing on traffic. From a perspective of making his site viable enough that it is throwing off net revenue that could be reinvested back into tournaments, Jorge really needs to focus more on learning and applying seach engine optimization of his work with as much effort as he spends on the creation and presentation of content. In the end, it is the traffic to his site that will allow him room to expand the site and not necessarily the content.

Some suggestions I would toss out are:
1) Build high value sites related to pool that will increase his backlinks. Inbound traffic that comes from those linking in are of critical importance to gaining search engine presence. Jorge should work on getting high traffic backlinks, as the higher presence his backlinks have increases his rankings in the search engines. Quality and quantity of the backlinks are what matters. I would suggest Jorge work a deal with AZB and Insidepool to present some of his content on their sites in return for prominent links that could send this critical inbound traffic. AZB has a great Google pagerank and would be an example of the type of quality sites he needs to work hard on getting backlinked.

There are plenty of resources online that deal with Search Engine optimization. for example http://www.webconfs.com/

If he decides to work on SEO, its important to learn the rules of the game, because innocent mistakes such as redirects can get you banned on google.


2) Jorge needs to start building a database of consumers. I would suggest a double optin email list for starters. Mail to them when you get new stuff and mail to them opportunities to view content before the casual surfers get it. Give them a reason to register or submit their info to you on the opt in list. Keep it above board and never spam the list and you will maintain a consumer list of value.

3) I like the idea of setting the site up to allow enduser created content. Just be aware if you go down this path that you need to pay attention to intellectual property rights, sometimes in subtle areas like is there music playing in the background? Terms and conditions are important here and do the risk management assessment on any project that allows endusers to contribute content BEFORE that content starts getting posted NOT after.

Jorge I have alot suggestions for you. You have my email and feel free to contact me. I can offer some decent consulting in this area.

I know where I'm going when my web site gets rolling. REP to you. Good advice although some of it went past me like a pool player trying to get to the lamb who just walked in the pool room.
JoeyA
 
Hi everyone,
Thanks for all the words of encouragement. Tony told you already that I'm here at Capone's for the Southeast Open. Strong field here, Rodney Morris, Tony Crosby, Tommy Kennedy, Richie Orem, Donnie Mills--gonna tape the last 3 matches!

I just ran into Smorg, which was great because I hadn't seen him in years. I was going to take some pics with him but I left my ultra-wide-angle lens at home :-)

Thanks for all the suggestions. All I can say now is that a lot is planned for the site and it will only get bigger and better. And I am making this pledge here that the content will always be free as it is now. If a subscription site is set up in the future, It will be to offer enhanced features such as HQ streaming (we are only doing medium quality now) and full-screen capability.

And Dave, thanks again for all of your suggestions. As I mentioned to you the other night, I have started implementing them. We'll be in touch.

Back to the tourney!
 
Last edited:
Jorge Torres said:
Hi everyone,
Thanks for all the words of encouragement. Tony told you already that I'm here at Capone's for the Southeast Open. Strong field here, Rodney Morris, Tony Crosby, Tommy Kennedy, Richie Orem, Donnie Mills--gonna tape the last 3 matches!

I just ran into Smorg, which was great because I hadn't seen him in years. I was going to take some pics with him but I left my ultra-wide-angle lens at home :-)

Thanks for all the suggestions. All I can say now is that a lot is planned for the site and it will only get bigger and better. And I am making this pledge here that the content will always be free as it is now. If a subscription site is set up in the future, It will be to offer enhanced features such as HQ streaming (we are only doing medium quality now) and full-screen capability.

And Dave, thanks again for all of your suggestions. As I mentioned to you the other night, I have started implementing them. We'll be in touch.

Back to the tourney!

If you can make money with a free site, then that is great-keep it up. But if you are not making money then i know it wont be long til the fun becomes a pain in the ass and you pack it in. No one wants to see that. Do what you have to do to make some moolah and keep it going though i would not suggest making us watch an ad before each video.
 
Jorge Torres said:
Hi everyone,
Thanks for all the words of encouragement. Tony told you already that I'm here at Capone's for the Southeast Open. Strong field here, Rodney Morris, Tony Crosby, Tommy Kennedy, Richie Orem, Donnie Mills--gonna tape the last 3 matches!

I just ran into Smorg, which was great because I hadn't seen him in years. I was going to take some pics with him but I left my ultra-wide-angle lens at home :-)

Thanks for all the suggestions. All I can say now is that a lot is planned for the site and it will only get bigger and better. And I am making this pledge here that the content will always be free as it is now. If a subscription site is set up in the future, It will be to offer enhanced features such as HQ streaming (we are only doing medium quality now) and full-screen capability.

And Dave, thanks again for all of your suggestions. As I mentioned to you the other night, I have started implementing them. We'll be in touch.

Back to the tourney!
Jorge man am I glad you are still around... What the hell happened to you? I tried contacting you around 3 years ago to no avail. Anyway you still have a copy of the documentary you were working on many moons ago? I would like to get a copy if possible.

Johnny V <--- U prolly remember me as SSCS back in the day.
 
Jorge, what about listing a mailing address so people (like myself) who appreciate your videos can send you a check as a donation. I downloaded a book about tips for back trouble and exercises and all the fellow asked for was a donation, no set fee just a donation. So I sent him $12. Donations might be better than nothing...
Tracy
 
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