The best advice I can give you, as you are new to this and looking to learn, is to spend $50-$60 and get Chris Hightower's book,'From Tree to Tradeshow', it will explain all the stuff like this. And it will be there for you to look over it many times later. It's a very small investment, but with a really big return with the knowledge you'll gain. He pretty much takes you by the hand and walks you thru all the steps, and explains it all.
Dave