I really haven't kept up with this match.
What exactly does invitational qualifier mean?
There are 16 players that are invited to matches like this.
Then those that won will play an 8-man tournament, winner gets $20K.
So you can pay $20 and watch each of these 8 long race matches, $160+ total. Then pay some more to watch the 8-man tournament.
Each match, 20% of ppv profits will go to the winner.