I just fail to understand why the gambling aspect of pool is still looked down upon. As has previously been noted, FanDuel, DraftKings, BetMGM, and possibly others run commercials on ESPN continuously. There is even an "official" sportsbook of the NFL.
Boxing is a huge sport with billions of dollars involved. But their is a ton of gambling, prop bets, and a long history of shenanigans. From Don King and his murder rap, to mobsters having fighters take dives, to judges being bought off.
shoeless joe and pete rose failed to bring down baseball, over 10 pro football players were suspended for the year for betting on games, alabama's college baseball coach was fired for betting..against his own team! All this, and yet gambling is what is holding pool back...
I just don't buy it that gambling turns off sponsors. I think if you have a product that people (the general public) can get into, develop personalities and rivalries that grab the attention of the casual fan, then folks will tune in.