Interesting....I had invented a game that is very similar to this 235--although after seeing this I feel like mine is something of a copy. My game started as a training tool for myself, so the rules are pretty loose. I will put the basic idea here, and perhaps someday post them in the Cuesports forum.
The game is called "91", and is essentially straight billiards with pockets. It is played with the Cueball, the 1, and the 9, with the goal being to touch both numbered balls with the CB.
The 9 spots on the foot, and the 1 on the head spot. The first shot, and any ball in had fouls (CB scratches only) are from the kitchen, as it is a points game. It is legal for the "break" shot to be at the 1, even though it is on the headline.
Scoring:
Completing the billiard (CB touches 1 and 9, in either sequence) = 1 pt.
Sinking either ball, and completing the billiard = 3 pts.
Sinking both balls--even w/o touching both with the CB = 7 pts. (a "touchdown", just because)
The numbers balls that get sunk are spotted on their beginning spots.
A goal score is chosen to begin, and can be literally anything, 3, 5, 7, 10, 11, 21, 50, etc. Odd numbers seem to *feel* better, but it does not matter. Any number of players can shoot, so the more players, the (somewhat) lower the goal should be.
I have not yet had the opportunity to play against an experienced 3-Cushion player, although I would expect them to be pretty good at it. I've played it with a few APA-6's, who like it well enough, but for lower ranked players it is still more of a training tool, to learn how to follow, draw, and sidespin to move the cue as needed.