$50,000 in prize money is huge and not a word anywhere until the end of the event. Was this a basement battle or border battle? A few emails and post to the right people and websites would have done wonders to build interest and a following.
I think they just took 50,000 pool dollars and burned it. They could have promoted a Canadian Open with $50,000 added, $300 entry - 128 player field and done something great!
I hope the 3 people that knew and the 2 teams bought $50,000 worth of stuff from sponsors.
If TSN just paid $50,000 to fill space, that changes everything... Better pool than air hockey or something.
That is the case, TSN was the major sponsor and put up the 50K and btw it will be shown on network primetime, so yes it will be worth it!