This US Open Predator Bridge

I think its just an advertising thing just to put the name out, I don't think it's intended to sell the bridge.

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...Am I missing something? What value-add does this thing offer?

It adds "value" to the seller's pocket. Maybe it is a LD bridge that doesn't miscue when you bridge over it. Who knows?

Maybe just an over abundance of Predator advertising and nowhere to put the logos.
 
Its the same as 90% of the crap they try to sell us. Just a gimmick to make us buy their stuff. I do have a bridge in Arizona i am willing to sell. ;);)
 
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