USBA Room Membership Program

Bruce Warner

AzB Silver Member
Silver Member
The United States Billiard Association has started a room membership program on a pilot basis for one year. We want to see how it works during the year and then decide whether we should continue it or change it. Until now we have only had individual members. But we want to see if having rooms as members will help expand our individual membership numbers and the carom game generally and be beneficial to room owners.

As of now Best Billiards LV in Las Vegas is the only room in this program. But we are open to the possibility of including other rooms in the pilot program, and are also interested in hearing from room owners and others about what they think of this idea. So please let us know your thoughts.

Here is the way the room membership program works. To obtain room membership the room pays to the USBA $300 per anniversary year beginning with the beginning date of membership. That membership amount is to be paid to the USBA prior to the beginning of each year of the room membership. The room member receives a) a commission of $10 for each new full USBA membership for which the room is primarily responsible for generating as determined by the USBA, and b) a $10 commission for each of the next two consecutive years of that new member’s continued full USBA membership,p provided that the USBA decides to continue the Room Membership program for at least two years beyond the one year pilot period and provided that during that period the room continues as a room member within the Room Membership program.

Also, here are a couple of other benefits room owners presently receive from the USBA, whether in this program or not (see this link on the USBA website http://www.usba.net/BRNews-2010TOURPkgs-3-25.asp for more information):

1) If a room holds a USBA Tour Event, it gets deep discounts on Simonis 300 cloth and Aramith carom balls. The USBA also gives the room added money for the event if the room adds money (subject to USBA funds availability).

2) If a room holds a regular sanctioned USBA event, it gets a slight discount on cloth and balls and we add some money for their tournament if the room adds money (subject to USBA funds availability).
 
Bruce,
This seems like something good....but forgive me if i don't understand how this "program" in any way benifits the room, it's owner, the game, or indeed the players
 
We established this program as a one year pilot so we could see how it would work. We think it will benefit the room owners, the USBA and the players, but the purpose of having it as a pilot is if that is true.

Since the room owner will be paying the USBA $300 per year, the room owner is expressing confidence in his/her ability to sign up at least 30 new full USBA members during a given year—that will be the breakeven point for the room owner each year. But even if the room owner did not sign up new members in years 2 and 3 the room owner would be breakeven in those years also because the room owner continues to receive $10 per year per signed-up member from year 1 during those next two years, so long as the program is still continuing and the members have continued their full memberships. Exceeding any of these numbers per year is money in the pocket of the room owner.

The USBA potentially benefits by having added new full members and by greater promotion of the game by the room owners. Even though the greater number of members will come at a net reduced membership fee ($50 -$10=$40) to the USBA, after three years the USBA will receive the full membership fee amount from each of them without paying the $10 commission. And there will be more new full members with the reasonable likelihood that they will continue their memberships.

The players potentially benefit in several ways. If the room owners see that carom billiards can provide an extra source of revenue, the room owners will have a greater incentive to provide more carom tables, tournaments, etc.—all to the players’ advantage. And if the USBA receives more membership fees it will be in a position to be doing more for the game and for the players.

Clearly the jury is out on this program, but it is worth testing the waters to see if it can be an arrow in the quiver of promoting and expanding the carom game. At the end of one year the USBA will evaluate the program and decide if it makes sense to continue or change it.
 
Ok Bruce, So let me get this straight. The room owner has to pay you $300/yr in order to have the priveledge of promoting the USBA? I guess I will just never understand. It seems all backwards to me. I think that ALL the USBA board members should look up the word "promotional" in the dictionary. After that is done then, call one of your local advertising agencies and ask them how businesses usually promote themselves. It is by having a sale or giving away free items to increase your exposure. Maybe the USBA, should even consider hiring a marketing agency. Anyway, I'm done ranting....for now.
 
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