1. Good marketing - People need to know you're there.
2. Community involvement - People need to know you care.
3. Good food - Not just a frozen burger to tide people over.
4. Good drink - at reasonable prices.
5. Good people (working) - Can't just be a lump handing out balls and taking cash. Needs to be part of the good marketing. Friendly, helpful, etc.
6. Good people (playing) - Having the wrong demographic will scare away the others.
7. Great equipment - no brainer.
8. Good leagues - as many as can be supported well from both player and LO support.
9. Good supported tourneys - Whether weekly or monthly, needs to be marketed/handicapped to keep lesser players coming. Too many times tourney's die because of the same winners over and over.
10. Kid leagues - Get involved with local kid programs and start a kids league. Ran well, this will add $ to your coffers and grow the sport! Parents come with to watch their kids compete, have lunch, etc. Then the parents realize it's not just a hangout for the bad kids.
I'd be interested in feedback on my Top10 from players and former room owners as I may be getting ready to open a room.
What was their best investment? What would they do differently? What caused the closure (besides not enough money)? Was it bad location, no food, no drink, bad people?