What is your Great Idea to Create more Pool Players

Create more pool players

Robin, I have finished reading all of the previous posts before offering input.

As an observer, I see the people involved in High School Organized Pool Activities, as being the vanguards of this idea of creating pool players. They are in the trenches, fostering interest, and developing talent.

What is,imho, missing, is the availability of local clubs that these young cueists will congregate with their peer group after school. I am not speaking of Billiard Rooms, nor Recreation Centers. Due to their public nature and very casual approach to all recreational activities, it diminishes the value of Pool as the vehicle, and makes shoving balls around unattractive. You can make a few dollars or increase foot traffic, but it doesn't grow pool.

Every town with a local Middle/High School, no matter how small, can support such a club. Parents are willing to pay a small fee for the luxury of a good environment for their children. You can borrow a bit of the concept from the European Pool Clubs.

Such a club environment allows for disciplined play, casual play, guests(introduction of new people-Your Goal), and coaching(Randy's Peer Group) when needed. It is more than I can post in such a short space.

Marketing a club is a lot easier than you think. Use whatever local tools work best,whether a small newspaper, mail circular papers(popular down here), create an Iphone App, etc. Word of mouth will be your best and cheapest method, of course.If the demand is high, create another club.

This is just the beginning. There's more to come.

Robin, I hope this has been of some help.
 
Robin, I have finished reading all of the previous posts before offering input.

As an observer, I see the people involved in High School Organized Pool Activities, as being the vanguards of this idea of creating pool players. They are in the trenches, fostering interest, and developing talent.

What is,imho, missing, is the availability of local clubs that these young cueists will congregate with their peer group after school. I am not speaking of Billiard Rooms, nor Recreation Centers. Due to their public nature and very casual approach to all recreational activities, it diminishes the value of Pool as the vehicle, and makes shoving balls around unattractive. You can make a few dollars or increase foot traffic, but it doesn't grow pool.

Every town with a local Middle/High School, no matter how small, can support such a club. Parents are willing to pay a small fee for the luxury of a good environment for their children. You can borrow a bit of the concept from the European Pool Clubs.

Such a club environment allows for disciplined play, casual play, guests(introduction of new people-Your Goal), and coaching(Randy's Peer Group) when needed. It is more than I can post in such a short space.

Marketing a club is a lot easier than you think. Use whatever local tools work best,whether a small newspaper, mail circular papers(popular down here), create an Iphone App, etc. Word of mouth will be your best and cheapest method, of course.If the demand is high, create another club.

This is just the beginning. There's more to come.

Robin, I hope this has been of some help.

CajunFats,
Thankyou for your post I enjoyed the depth of thought conveyed in your message and yes...that does grow pool obviously by serving youth and gets the attention of parents, which raises the conciousness of the general public. I suspect you are right about the popularity of such an undertaking and its possible that when something like that began to take off it would grow in size. I like the idea very much because of the controlled environment and the opportunity to separate pool from pool halls and recreation centers so that ethics, sportsmanship and comraderie can be instilled. Perhaps its not so far fetched that Clubs could be a way to grow the sport of pool. Of course you did not wave your wand and fix it for all of us right now... which is what we really want but you did really good and thankyou. If there is more I would sure like to hear it.

Just another lovely day in paradise......

336Robin :thumbup:

aimisthegameinpool.com
aimisthegameinpool@yahoo.com
 
Pool Conciousness

Robin, I have finished reading all of the previous posts before offering input.

As an observer, I see the people involved in High School Organized Pool Activities, as being the vanguards of this idea of creating pool players. They are in the trenches, fostering interest, and developing talent.

What is,imho, missing, is the availability of local clubs that these young cueists will congregate with their peer group after school. I am not speaking of Billiard Rooms, nor Recreation Centers. Due to their public nature and very casual approach to all recreational activities, it diminishes the value of Pool as the vehicle, and makes shoving balls around unattractive. You can make a few dollars or increase foot traffic, but it doesn't grow pool.

Every town with a local Middle/High School, no matter how small, can support such a club. Parents are willing to pay a small fee for the luxury of a good environment for their children. You can borrow a bit of the concept from the European Pool Clubs.

Such a club environment allows for disciplined play, casual play, guests(introduction of new people-Your Goal), and coaching(Randy's Peer Group) when needed. It is more than I can post in such a short space.

Marketing a club is a lot easier than you think. Use whatever local tools work best,whether a small newspaper, mail circular papers(popular down here), create an Iphone App, etc. Word of mouth will be your best and cheapest method, of course.If the demand is high, create another club.

This is just the beginning. There's more to come.

Robin, I hope this has been of some help.

Cajunfats,

Probably more specifically I see a problem with pool that might have a real solution but Im not sure exactly how to address it......Conciousness....I feel that Pool is not on the ......"Conciousness of Everyday Americans"...I think this is where we have a major breakdown in the chain between Pool Players, Room Owners, Merchandisers, Promoters etc....because if the sport of Pool were in front of Normal working Americans....from time to time and something about it had any "allure at all"...then someone might get up in the morning...go somewhere and see something and say......You know I might want to learn to play pool...or that sounds like fun....or something of that nature.....if that were to have a chance to occur then we would have a base of some sort and a feeder plan in place automatically....That is what I think is missing.....How do you put that in place because exposure is obviously not happening....not where I live anyway....

Just another lovely day in paradise......

336Robin :thumbup:

aimisthegameinpool.com
aimisthegameinpool@yahoo.com
 
When a newbie watches pool played by pros, it looks too easy; when they play it themselves, it becomes too hard.

Jeff Livingston
 
Pool for Everyone?

When a newbie watches pool played by pros, it looks too easy; when they play it themselves, it becomes too hard.

Jeff Livingston

Jeff,
I think what you just said says a lot about the game. There are so many parts of it you have to have right, stance, stroke and shot recognition. I know exactly how I aim..so I can tell someone how to go about doing it so its the same process everytime. Just the other day a fellow..beginner came into the poolroom....nice guy...hitting balls around with the intention of learning to play....cause he said so....so I get him to play some 9 ball and ran some balls, shot some safes and watched how he was dealing with his new found game and he missed a 9 ball....a long shot....so I showed him what I did....described how to do it and he shot the shot again and nailed it....and I told him that is exactly the process of how I shoot all my shots.....so he comes in another day.....he goes right back to doing it the way he was......and cant hit a shot.....so part of its doing, part of its listening....testosterone blindness...gets a lot of us.

Its a mysterious game, hypnotic in nature and I guess we all have to go through that time where....we hit em until we are ready to make a change, we have to love it enough to .....want...to do better and I guess its just not for everyone....

Just another lovely day in paradise.....

336Robin...:thumbup:

aimisthegameinpool.com
aimisthegameinpool@yahoo.com
 
Conciousness?

Cajunfats,

Probably more specifically I see a problem with pool that might have a real solution but Im not sure exactly how to address it......Conciousness....I feel that Pool is not on the ......"Conciousness of Everyday Americans"...I think this is where we have a major breakdown in the chain between Pool Players, Room Owners, Merchandisers, Promoters etc....because if the sport of Pool were in front of Normal working Americans....from time to time and something about it had any "allure at all"...then someone might get up in the morning...go somewhere and see something and say......You know I might want to learn to play pool...or that sounds like fun....or something of that nature.....if that were to have a chance to occur then we would have a base of some sort and a feeder plan in place automatically....That is what I think is missing.....How do you put that in place because exposure is obviously not happening....not where I live anyway....

Just another lovely day in paradise......

336Robin :thumbup:

aimisthegameinpool.com
aimisthegameinpool@yahoo.com
In the broad spectrum of conciousness, today's markets are Television and Internet.

With over 250 Television Channels, coupled with Large Format HD Viewing , the unforunate Short Attention Span is the state of conciousness that must be overcome.

The Internet has wonderful applications in place with TAR, Ray Hanson's Big Truck Show, USTREAM, and Jim Murnak's Sharks. These are elevating conciousness and are having a slow, but steady impact.

Mass conciousness can only be obtained by Major Film Release, Hustler, Color of Money type Productions. Big Budget, Mass Release. These provide huge initial jumps, but without subsequent releases, there are always drops as people change interests.

This is where the clubs can take the ball and run with it. Create the connection at the base of initial interest and develop it.
 
When a newbie watches pool played by pros, it looks too easy; when they play it themselves, it becomes too hard.

Jeff Livingston

C'mon Jeff, the same can be said about any other sport. "The pros make it look easy," didn't originate in pool.

Put the ball in the hoop. How hard can that be? Kobe does it with no effort.
Hit the ball with a stick. How hard can that be? Pujols does it with no effort.

Pros making a difficult task look easy is nothing new.

You have to first figure out what makes a sport popular and what doesn't. Here's a hint: I learned to play baseball, basketball, and football in school. I learned to play pool when I ditched class. Sound familiar?
 
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This is something I think all of us think about, we say ok, caused by financial crisis, jobs, smoking, video games, we need another color of money, ya da, ya da, yada....ok.....lets vent....what do you think we could do to save us from the rapidly declining numbers of players in pool? Come on...lets hear it....

Just another lovely day in paradise....

336Robin :thumbup:
aimisthegameinpool.com
aimisthegameinpool@yahoo.com

How about cheating a little bit, and let every new player win a "house tournament" and little money (wink wink)...that will hook him for ever to pool!!!
 
How I learned to play

C'mon Jeff, the same can be said about any other sport. "The pros make it look easy," didn't originate in pool.

Put the ball in the hoop. How hard can that be? Kobe does it with no effort.
Hit the ball with a stick. How hard can that be? Pujols does it with no effort.

Pros making a difficult task look easy is nothing new.

You have to first figure out what makes a sport popular and what doesn't. Here's a hint: I learned to play baseball, basketball, and football in school. I learned to play pool when I ditched class. Sound familiar?

Ha, Ha, you know Drew, youre right, thats exactly how I learned to play pool, everyonce in awhile thats what Id do...and every Friday night...then somebody wanted to play for a dollar.....then it was on......case closed....thats how I learned....

Just another lovely day in paradise....

336Robin :thumbup:

aimisthegameinpool.com
aimisthegameinpool@yahoo.com
 
Grassroots Pool Interest

In the broad spectrum of conciousness, today's markets are Television and Internet.

With over 250 Television Channels, coupled with Large Format HD Viewing , the unforunate Short Attention Span is the state of conciousness that must be overcome.

The Internet has wonderful applications in place with TAR, Ray Hanson's Big Truck Show, USTREAM, and Jim Murnak's Sharks. These are elevating conciousness and are having a slow, but steady impact.

Mass conciousness can only be obtained by Major Film Release, Hustler, Color of Money type Productions. Big Budget, Mass Release. These provide huge initial jumps, but without subsequent releases, there are always drops as people change interests.

This is where the clubs can take the ball and run with it. Create the connection at the base of initial interest and develop it.

Cajunfats,
I see your point very clear and I fully agree. What I do not see is how we get that piece of infrastructure in place and who is going to help set up and pay for that system.
In my mind I think we have gotten to a breaking point where the bottom of the barrel is definitely closer than it once was in terms of where the sport is going and someone needs to start something that has the ability of replicating itself not only in successful results but financially as well. It could be as much as a well thought out plan where the participants are willing to foot the cost because they are getting what they are paying for. It is sounding more like something that is moving pool out of bars, sportsbars and the like due to the nature of rents but then I see the subject of real estate....the cost of that and unless there is something in place to take care of that....well I see us back to square one. I do see organization and control of it as being something that is good for development of the foundation of the love of pool and the market.....then cloth, sticks, cues, and everything pool gets sold, the allure of the game goes up, a few pool rooms open, maybe even we get someone who is young, flamboyant and beating everyone in sight.....I only have one remaining question......How do we get started? Does anyone have a clue?....anyone know Warren Buffett?, does he love pool?

Just another lovely day in paradise....

336Robin :thumbup:

aimisthegameinpool.com
aimisthegameinpool@yahoo.com
 
Maybe it's time to change our "game plan"

Cajunfats,
I see your point very clear and I fully agree. What I do not see is how we get that piece of infrastructure in place and who is going to help set up and pay for that system.
In my mind I think we have gotten to a breaking point where the bottom of the barrel is definitely closer than it once was in terms of where the sport is going and someone needs to start something that has the ability of replicating itself not only in successful results but financially as well. It could be as much as a well thought out plan where the participants are willing to foot the cost because they are getting what they are paying for. It is sounding more like something that is moving pool out of bars, sportsbars and the like due to the nature of rents but then I see the subject of real estate....the cost of that and unless there is something in place to take care of that....well I see us back to square one. I do see organization and control of it as being something that is good for development of the foundation of the love of pool and the market.....then cloth, sticks, cues, and everything pool gets sold, the allure of the game goes up, a few pool rooms open, maybe even we get someone who is young, flamboyant and beating everyone in sight.....I only have one remaining question......How do we get started? Does anyone have a clue?....anyone know Warren Buffett?, does he love pool?

Just another lovely day in paradise....

336Robin :thumbup:

aimisthegameinpool.com
aimisthegameinpool@yahoo.com

Has anyone suggested targeting the "baby boomers," and making pool an "adult game"? I'm not suggesting making it "illegal" for kids to play, but when I was a kid doing things I "wasn't supposed to do" was a driving force. ;)

I would like to be a part of a "baby boomer campaign," and join forces with a few others that see the future of pool being differnent than historically believed. I believe it's with the "senior generation". Pocket Billiards is great for you mentally, physically and even has some "spiritual qualites" { art form/way of self expression} like archery in 'Zen in the Art of Archery'. I'm confident we would be doing the elderly a huge favor by introducing them to pool, however, the kids today have WAY to many other choices and "virtual reality" is winning right now.

If anyone likes the idea of targeting the "senior market" in any way, shape or form I'm available to talk after the Mosconi Cup. I do believe the future is bright in pool, however, I think we all may have to adjust how this will actually take place. Doing it the "same ole way" is proven not to work and has pool spiraling downward. Maybe it's time to change our "game plan". :thumbup: 'The Game is the Teacher'
 
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Ha, Ha, you know Drew, youre right, thats exactly how I learned to play pool, everyonce in awhile thats what Id do...and every Friday night...then somebody wanted to play for a dollar.....then it was on......case closed....thats how I learned....

Just another lovely day in paradise....

336Robin :thumbup:

aimisthegameinpool.com
aimisthegameinpool@yahoo.com

Funny but sad...

The people who get exposed to pool are not exactly the cream of the crop. And then we get comments like this...

naji said:
Need to get CEO's of companies to shift gear from golf to pool, at least in winter time. Those are the guys that have the money and influence

Umm....CEO's of companies didn't skip school to take pills and gamble in the pool room.

Again, you need to look at what differentiates the successful sports from pool. It's not too boring for TV. Golf and cycling are god-awful boring to watch.

The holy grail of marketability comes between the ages of 10 and 25. Create loyalty in a child and you get a customer for life. Every advertising firm in the world knows this. So anyone who believes the answer to pool is in leagues or handicaps should re-evaluate their position.

cajunfats said:
Robin, I have finished reading all of the previous posts before offering input.

As an observer, I see the people involved in High School Organized Pool Activities, as being the vanguards of this idea of creating pool players. They are in the trenches, fostering interest, and developing talent.

What is,imho, missing, is the availability of local clubs that these young cueists will congregate with their peer group after school. I am not speaking of Billiard Rooms, nor Recreation Centers. Due to their public nature and very casual approach to all recreational activities, it diminishes the value of Pool as the vehicle, and makes shoving balls around unattractive. You can make a few dollars or increase foot traffic, but it doesn't grow pool.

Every town with a local Middle/High School, no matter how small, can support such a club. Parents are willing to pay a small fee for the luxury of a good environment for their children. You can borrow a bit of the concept from the European Pool Clubs.

Such a club environment allows for disciplined play, casual play, guests(introduction of new people-Your Goal), and coaching(Randy's Peer Group) when needed. It is more than I can post in such a short space.

Marketing a club is a lot easier than you think. Use whatever local tools work best,whether a small newspaper, mail circular papers(popular down here), create an Iphone App, etc. Word of mouth will be your best and cheapest method, of course.If the demand is high, create another club.

This is just the beginning. There's more to come.

Robin, I hope this has been of some help.

Winner. This would be so easy to do.
 
Has anyone suggested targeting the "baby boomers," and making pool an "adult game"? I'm not suggesting making it "illegal" for kids to play, but when I was a kid doing things I "wasn't supposed to do" was a driving force. ;)

I would like to be a part of a "baby boomer campaign," and join forces with a few others that see the future of pool being differnent than historically believed. I believe it's with the "senior generation". Pocket Billiards is great for you mentally, physically and even has some "spiritual qualites" { art form/way of self expression} like archery in 'Zen in the Art of Archery'. I'm confident we would be doing the elderly a huge favor by introducing them to pool, however, the kids today have WAY to many other choices and "virtual reality" is winning right now.

If anyone likes the idea of targeting the "senior market" in any way, shape or form I'm available to talk after the Mosconi Cup. I do believe the future is bright in pool, however, I think we all may have to adjust how this will actually take place. Doing it the "same ole way" is proven not to work and has pool spiraling downward. Maybe it's time to change our "game plan". :thumbup: 'The Game is the Teacher'

Mr. Wiley,
I like the idea of a target market very much no matter who it is. I will attest to older guys coming into the room where I play and they are the regulars and would bring in business now....and now would be good....Count me in...I have a few ideas...

Just another lovely day in paradise.....

336Robin :thumbup:

aimisthegameinpool.com
aimisthegameinpool@yahoo.com
 
It seems like a perfect fit.

Mr. Wiley,
I like the idea of a target market very much no matter who it is. I will attest to older guys coming into the room where I play and they are the regulars and would bring in business now....and now would be good....Count me in...I have a few ideas...

Just another lovely day in paradise.....

336Robin :thumbup:

aimisthegameinpool.com
aimisthegameinpool@yahoo.com

Yes, from my experience in marketing it's clear that when you "target everyone," you usually don't hit many "in total". However, when you really focus on one group, cleary defined by a personality profile it is proven effective.

I'm not seeing that currently in the "world of pool," and that was one of my meeting points with the "new game". I ask them who their "target market" was and they said "everybody that plays pool." I silently cringed when I heard that because it suddenly makes them the "underdog,"{from a marketing perspective} and what sound marketing does is create "favorites".

I would be glad to talk about promotions that could start right away after I get back from London. I may even get a few more ideas being involved with the Mosconi Cup this year, I've always thought they produced the best "pool show". I think it's realistic to get a million of the "senior market" interested in all aspects of pool. It seems like a perfect fit.
 
When I was a kid (50's), the local pool room owner use to walk around with a rack. Each rack was a nickel. Can you believe that? Giving the rate of inflation I don't know what that would translate to today.

Fast forward to 2012. How about employing young women, who are well endowed with massive amounts of cleavage showing to go around and rack for say .50. This would probably bring in the retired crowd. You probably would draw people that don't play, just coming in to take in the sights. You would have to figure on a way of charging them also. Maybe at the door.

Seriously, I think table time is a big deterrent. I personally know, that when the owner cuts you a little slack on the time, you tend to frequent the place more often. You probably wind up spending just as much money, but instead of just putting it into table time you are spending it on food and drink. Some places have day passes or a few hours of free pool. I think the key is to make someone feel like that are getting a deal and not being squeezed.

Times have changed from the days of the packed rooms. You have to change with the times, be innovative, and offer more. Otherwise the only tables in town will be in private homes.
 
The Holy Grail of Marketability

The holy grail of marketability comes between the ages of 10 and 25. Create loyalty in a child and you get a customer for life.



Winner. This would be so easy to do.

Drew,
I dont see anything that youve said untrue. Referring to Mr. Wileys post about targeting a market and to Cajunfats idea about billiard clubs both are target market initiatives and in my mind could both be successful....I see that a Summit of Ideas definitely needs to take place....then we have to have something to work with either an elaborately laid plan for people to find the money to make things work or we need some money from somewhere to start to do something.....There is way too much of the Me, Me, Me in this sport and no consensus about ok...its time to do something because no one wants to pay for anything.......

The way I see things is that pool could end up something that is only available in Certain Urban areas.....its already getting that way.....For me I see that Merchandisers are talking of reduced numbers across the board not only in sales but in activity that promotes sales...the core of the activity base is going fast....I see us in a corner....its time to strike back.....and if we do the right way perhaps we can rebuild a great American Game so we should look at where its doing well...like Europe...and see what they are doing and lets start doing it...organizing that might be interesting but hey....what do we have to lose? umm a whole lot if we dont in my opinion........

Just another lovely day in paradise.....

336Robin :thumbup:

aimisthegameinpool.com
aimisthegameinpool@yahoo.com

 
This is something I think all of us think about, we say ok, caused by financial crisis, jobs, smoking, video games, we need another color of money, ya da, ya da, yada....ok.....lets vent....what do you think we could do to save us from the rapidly declining numbers of players in pool? Come on...lets hear it....

Just another lovely day in paradise....

336Robin :thumbup:
aimisthegameinpool.com
aimisthegameinpool@yahoo.com

Hey Robin;

This is really a core question and some of the answers you have received are part of the reason the business of pool is shrinking.

We are lucky here at Hard Times in Sacramento. We have high school classes that come in during the morning and are given lessons and introduction to the game. One of our local instructors has worked hard on this and deserves the credit. Time is donated by the room, there is little or no cost to the student and I believe they get credit for it.

I think reaching out to the education community, high schools and colleges, perhaps military basis is some areas would be the best bet. I think you have to get the ones that are interested by filtering a volume, then the leagues and tournaments are an avenue for them. Of course house promotions always help.
 
Pool Classes

Hey Robin;

This is really a core question and some of the answers you have received are part of the reason the business of pool is shrinking.

We are lucky here at Hard Times in Sacramento. We have high school classes that come in during the morning and are given lessons and introduction to the game. One of our local instructors has worked hard on this and deserves the credit. Time is donated by the room, there is little or no cost to the student and I believe they get credit for it.

I think reaching out to the education community, high schools and colleges, perhaps military basis is some areas would be the best bet. I think you have to get the ones that are interested by filtering a volume, then the leagues and tournaments are an avenue for them. Of course house promotions always help.

Deadon,
I agree with you. A friend of mine did this..at the time....there was smoking and of course alcohol...so getting this past the school system was near impossible for to do. We are here in the bible belt so maybe its a regional thing.....possibly its a good time for that idea..after all the pool rooms are already there.....someone just needs to be available to open the room....its a low cost initiative....at a target audience....core audience..repeat customers....perhaps someone in the pool industry could provide some incentives for owners to provide this type of service...its sort of like insurance against bad markets....I could even see a plan for doing this coming out of the pool industry....Im glad you guys are having success with it...thanks for sharing...

Just another lovely day in paradise...

336Robin :thumbup:

aimisthegameinpool.com
aimisthegameinpool@yahoo.com
 
Someone in the Pool Industry

Deadon,
I agree with you. A friend of mine did this..at the time....there was smoking and of course alcohol...so getting this past the school system was near impossible for to do. We are here in the bible belt so maybe its a regional thing.....possibly its a good time for that idea..after all the pool rooms are already there.....someone just needs to be available to open the room....its a low cost initiative....at a target audience....core audience..repeat customers....perhaps someone in the pool industry could provide some incentives for owners to provide this type of service...its sort of like insurance against bad markets....I could even see a plan for doing this coming out of the pool industry....Im glad you guys are having success with it...thanks for sharing...

Just another lovely day in paradise...

336Robin :thumbup:

aimisthegameinpool.com
aimisthegameinpool@yahoo.com
I liked Deadon's post. He touched on a few points that are of personal interest for me. When I described the local people in the trenches previously, it is organizations such as his that are making a positive impact.

The connection to the education community is a concept that had been presented to the BCA Board of Directors as far back as 1993, in order to build the Jr. Nationals and the Billiard Education Foundation. Short term projects were tried(Summer Cue Camp), but no long term development was authorized. This is where the "Someone in the Pool Industry" assertion will not hold water. If we are discussing this almost 20 years later, then you have your answer to Industry Commitment to player development.

In my storage box in the closet, is a concept for Military Leagues based on the old BCA League Player System from that 1993 time frame. Since I was a former Military Morale, Welfare, and Recreation Specialist, who had worked in a Recreation Center on Base where I established in house programs, I had a unique perspective. The BCA response was,"Well, if you can put this together at no cost to the BCA, we'll look at it." That's a commitment to player development. So, into the box it went. There it will stay.

You made a Bible Belt reference. I have always believed Pool has been lacking by not approaching Churches to promote a Church Based initiative. That's just me, though.

While I am grateful for my time at the BCA back then. It is not an innovative environment utilizing ideas based for the player's benefit. That is why they dumped the Pool Leagues.
 
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