James, Brain, that is exactly the same stuff they use.
Josh,
Per your advice I went out and bought some biosilk. It doesn't smell exactly the same as cuesilk however I do have to say it does work pretty close to the same (maybe better). This is a much more economical version of cuesilk but imo I don't think they just repackage the stuff.
thanks for the great tip,
Dudley