Snooker in England was created by Steve Davis. While Alex Higgins made the sport famous, Davis was the one that organized the players and management of the sport so that it reached everybody in Britain. Snooker is watched even by old ladies that have never picked up a cue but pay money for tv coverage or tickets to the games!
Petros
I think the lack of organization is one of the main culprits for pool gaining popularity. I had the fortunate experience of going to the US Open for the first time this last year. It was awesome that by Thursday the stands were full. There had to be 500 - 600 or more watching the players. There has been some well deserved criticism of the Open but Barry does get a lot of things right. They ran commercials locally on the radio station advertising the event. It's the first time I've ever heard a radio commercial for a pool tournament. There was local news coverage for the event. It gave me hope for the future of the game.
As Petros, stated, snooker has reached the masses. Pool back in the day, pre World War II was played in front of packed houses watching extremely exciting games of balkline, etc

. It didn't matter. It was the place to be. The old photographs would have the table in the center for the match surrounded by hundreds of spectators. Sell the players as snooker, poker, golf, bowling does to create fans. When there is a pro tournament actually advertise the event. Create a program with players bio and profiles. Electronically send press kits to local stations with free passes to the events. Get creative marketing the tournaments. There are lots of ways to create interest.
This organization will need the support of the pool industry first. The industry has every thing to gain in having a national tour. It's a win - win situation. After a legitimate tour is going and successful, then outside sponsorship would be easier to obtain. Look here is our product! With the current economic condition it may be difficult but that will improve in the future.
Use current successful tournaments that already exist to jump start the tour. The organization would be responsible for points, code of conduct, working with promoters to help market the stops, etc. Tournaments such as the DCC, CSI events, BCAPL Championships, SBE Pro Event, US Open, Turning Stone, etc could be used as the foundation for a tour. Down the line, the regional tours could be used as a feeder system, etc.
The problem with the above scenarios would be creating a functional organization. Then, creating the relationship with the current successful promoters. It's a big issue but could work, IMHO