It's just as easy to align rings as it is to mis-align them; both are done deliberately.
It's done for artistic expression; in both cases.
Aligning rings is easy (and very boring).
Give a 12 yr old a straight-edge and a pencil and in less than 3 min. he'll align your rings.
It's the builder's/artist's choice.
Obviously, it has no effect on how the cue plays, only how the buyer/owner looks at his cue.
Funny thing is, when a player is down on a shot, he can't see his cue.
You can summarize that by considering which is important to you; how your cue plays or how it looks.
Since alignment can't be altered once the cue is built, the builder is making a statement.
Many builders don't align their rings, Schon and SouthWest are prime examples.
Do you think they are incapable of of doing so??? Gus also built cues with misaligned rings.
IMO, if you're buying a cue based on whether it's rings are aligned, you're buying the cue for the wrong reason.
Unless of course, you're a contemporary collector, in which case alignment is the norm (and very passe').
Those cues may be pretty and some even well built but they weren't built with performance as the ultimate objective.
Clinically speaking, it's about what the mind's eye perceives and is comfortable with.
If you are someone who isn't comfortable with misaligned rings, it's very simple. Don't buy the cue.
Not everyone is capable of looking at a cue and reading the builder's expression.
All they see are the rings and whether they're aligned or not. Yet they want to own a piece of art.
They're looking right at it but can't see it. 'Se La Vie'
In certain cases, alignment is what the cue's design calls for. Again, it's the builder's choice.
As a builder, I don't align rings (on purpose). If that doesn't sit well with you, simple, don't buy the cue.
HTHs, KJ