Hiring=$
"High brow solutions" - are you serous?
Hiring Marketing, Advertising, and PR Companies is not considered "high brow solutions" in any way, shape or form.
Working with professionals falls under the category of "common sense solutions," just like hiring CPAs and Attorneys are advisable to do your taxes and handle legal issues.
Sure it is. It's highbrow and out of the mind of a business owner when they can't pay the rent and have no idea how they are going to attract business to pay the rent.
What might seem obvious to you, might not be to someone else.
When you start talking about hiring professionals at that level the first thing that crosses my mind is.....What is this going to cost? and.....were I a room owner....what can I do myself and at what cost? Sadly I think most end up doing nothing because of various reasons.
There is a reality factor here and what we hope might happen, what we see as the obvious solution might not be conceivable to the mind of the business owner not to mention the financial obligations of plan.
I would say that since we've lost half of the wholesalers and probably as many pool rooms that if a tenth of those lost knew the obvious answers that they might be in business today.
So the obvious success of your plan to use professionals to fix the problems in pool aren't so obvious to anyone but likely you and if people can't see the wisdom into hiring those people to bring them customers then all of it is lost to the wind.
Truthfully you and I can postulate all day long about this and that and not one extra customer is made out of it.
Its going to require the room owner doing something to bear that fruit. So coming up with a plan be it going your way with a fairly concrete cost to it or going my way that advocates personal marketing strategies directly to a customer base and offering a way for them to have fun both
don't mean a thing unless someone is willing to put forth and effort and from what I see in room owners,
most don't care to do either.
The basic difference in your and my approach involves money. Mine costs you time. Yours costs you money. If you already got money involved time seems a little cheaper.
I would love to see some figures for what you are talking about, then see you sell it to a room owner and then post up about how that business turned around. I really would like you to prove me wrong. The way you talk its evident that you would fall into the category of a proactive room owner with his mind on his business, who maximizes his time by hiring specialists and that's a great approach. I just don't see the majority of room owners going for such a package unless the cost is extremely low and it something that can be kept up, because marketing should be an on going cost.
Herding people in Pool is like Herding Cats. The best I think one can do is to put something out there and just hope it takes hold. Otherwise you just have way too much personal investment in it. I think that the rule is to accept the likely outcomes of what is most likely to happen and let Reality be the Teacher. If I am correct you no longer have a pool room. I don't know what you do other than sell your pool stuff, maybe you should build a consulting service set up around reigniting pool interest? Just a thought you seem to know a lot about it, perhaps you can get people to follow your lead.