First of all, not analogous. The ambulance shows up and bills later. The patient usually has no clue what the ride will cost. AND the ambulance drivers and the ambulance companies are getting paid. They are driving a company vehicle and using company equipment while on company time.
The freelance photographer on the other hand, drove there in his own car, bought his own gas, used his own time waiting for something to happen or finding something to photograph, used his own camera and film and does not get paid for anything unless someone buys the photos. And he was obviously freelancing at the time because if he wasn't the company he was working for would have negotiated the sale of the photos because they would have had the rights to them.
IMO a better analogy is: Would you expect the ambulance drivers to invest in their own ambulance, buy their own gas, buy their own medical equipment, buy their own uniforms, wait on their own time unpaid for an emergency call, and then drive to the scene and save someone's life and take them to the hospital without getting paid or even reimbursed for their expenses? Obviously not. Yet that is what people expect the photographer to do.
I agree that on first blush it looks like the photographer is a greedy sob. And the media certainly portrayed this story that way. I remember this story when it came out (although I had no idea it was our very own coco that was involved in it.) I even remember thinking that the photographer was a greedy sob at the time. I was as naive as everyone else about the photography business back then.
I'm not trying to convince you and I don't think I can. I'm just presenting an alternate way of framing the situation that probably didn't occur to most people when they heard or read about that story.
As for Rick's point about a fair price - Obviously opinions varied about what a fair price was and that's why they went to court. And that is the precise role of courts in civil disagreements.
now this logic, i get it.