A dealer can offer conveniences and customer service to the end purchaser that the manufacturer just can’t and doesn’t wish to get involved in doing.
You can walk in to your area dealer or poolroom, hold and even try out the product, and if you desire, purchase it and leave with it. If you have any issues with your purchase, your dealer will handle it for you rather than your having to deal with the manufacturer to solve your problem.
For those reasons, most manufacturers of products offer dealers a better price on their product to resell their product, so they don’t have to deal with the hassle of all the customer issues, and can just focus on producing their product.
I agree with you that as a buyer, if you know exactly what you want, you will purchase it from whomever can get you the best price, as long as it comes with the same warranty.
Dealing with a "dealer" is not always a positive experience. It just depends on the dealer and the problem at hand.
My wife bought a cue from RJ Billiards in Birmingham, AL as an anniversary present.
He charged her $1,350 for a cue that sold for ~$900 straight from predator.
On top of that, the butt had a roll to it. I called him and the first thing he said was:
"Warranty stuff is handled by predator. Call them"...
That was the last time I purchased from "any" dealer.
Predator refunded $300 of the cost and then sent me a new butt with an apology.
Any reputable cue manufacturer gives next to zero hassle with repairs as long as it wasn't abused. Heck, they don't even give issues with refunds as long as the cue is still sellable and their return policy allows it.
I understand exactly what your saying and I will say that inexperienced buyers are better off to buy "in person" after trying a cue.
I remember back when I new next to nothing (still don't know much) about what I like in a cue and could have never bought a cue without trying it first.
Dealers have their place and will continue to serve a purpose for a "targeted" customer base.
IMO, the dealer is supported mainly by people that don't know exactly what they want AND by impatient buyers.
In the end, I hope Dealers like yourself continue to make it. Other dealers....well... I'll just say they hurt our sport more than they help.