This is clearly correct. Playing the game in a way that is completely unfamiliar to the casual player seems to be the mission of many a pool producer/promoter. That why we've seen things like this format, ten ball last, money ball doesn't count on the break, the break box, bonus ball and, worse than all of them, call shot / call safe rules. The casual fan will wants to see the game they know played the way they play it at the highest possible level, and pool tends not to give it to them. Matchroom is, of course, an exception, standardizing the game and making it as recognizable as possible to the casual fan.
While there is a kernel of truth in what you say, I've always had a hard time with it whenever somebody suggests that pool doesn't succeed because of the lack of money in it. A few decades ago, golf had no money in it and tennis had no money in it, but these sports managed their image and developed their professional product and productions over time and now pro golfers and tennis players at the highest level have big incomes. High prize money will be a consequence, not a cause of a boom in interest in professional pool.
As Kevin Trudeau proved beyond the shadow of a doubt, throwing big money at pool is not enough to generate significant demand for the pro pool product, and until the day when revenues can justify such prize funds, the result of any such attempt will be a business model that unravels quickly and a business that disappears just as speedily.