This is certainly an interesting take, though I completely disagree with the entire premise that a middling cue company actually has a bandwagon. I obviously can't speak for everyone, but I highly doubt most folks care enough about the brand for a bandwagon to actually exist.
Here is the rub; I can go to Seyberts right now (just did actually) and find 3-5 cues I actually like and would buy out of a sea of them (42 in stock). Meanwhile, Viking currently exists in the same price range as McDermot, EC7-series for Mezz, Joss, lower end Pro models of Pechauer, most of the Pure X line from Players, and Lucasi. In other words, there is a TON of competition in their price range where I can swing a cat for any of those listed companies and land on a design that I would be willing to purchase.
Bottom line, a few good looking cues doesn't change the fact there are a ton of poor looking ones and when you have so many good cues from good companies to choose from, many with arguably better reputation of quality/service, why would I waste time looking at Viking?