Then again, look carefully. Sometimes all is not as it seems in a glance, especially with poor pictures.
This is a Block Letter Joss with a variegated nylon wrap in what looks like an inexpensive box case. The wrap alone makes many pass it right up.
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I have not uncommonly seen $1,000 custom cues in cheap box cases. Why? Who knows? Grandson inherits grandfather's cue, knows not what he has, sticks it in whatever case he likes that's cheap.
Huebler Custom Shop cues are commonly found in such cases, and they can command quite a price these days. Same with old Viking cues.
And, yes, occasionally a really big name custom.
If you ask me, always look past the crap.
When I bought my most recent "good" cue, I told the guy to keep the cheap box case in the pictures. I was worried he would try to ship it in that case.