I wouldn't be the only person who has ever thought of a way to do something for Pool and in so doing I studied the market. Pool is a complicated market of niches that evade Google search, so you have to trust the numbers that the sports and games manufacturers association releases which are estimates from retail sales if you want to buy that report for about $350 last time I looked. Every once in awhile you'll find one of the reports for Pool results posted for a year. Here is what Statista has to say via AI search.
A
ccording to a 2013 survey by Statista, there were approximately 34.55 million participants in billiards/pool in the United States 1.
I also asked about bars that served alcohol which is where Pool takes place today in either organized leagues or house leagues.
According to a 2023 report by Statista, there were approximately 67,000 bars and nightclubs in the United States 1.
What I get from that is that all bars do not contain pool tables and that is not searchable even with AI because no one has done a report on it yet.
So: 34.5 million div by 67k=514.93 pool players per bar and
you know that isn't near correct.
From the numbers of the last time I saw a report of the sports and games manufacturers association it said 11-13 million was the core active players.
So 11 million divided by 44,890 (less 1/3) of bars that don't have pool tables= 245.04 players per bar.
That is still high from what I see in the bars I have gone into.
So lets say that instead of 67,000 bars or 44, 890 bars that only half of them have pool tables.
67k div by 2 = 33,500 now on average let's give them 50 players per bar= 1,675,000 players
That is probably closer to how many players there are because it accounts for a lot of players that are not organized league players. If you only counted those the last figures I had were around 60k BCA/CSI, 260k- APA and I estimated
40k Valley or others in various other league systems= 360k players in organized league systems which is well shy of the numbers being quoted for totals.
Even if I'm dead wrong and all bars have pool tables then that total is 3,350,000 total active players at 50 players average per bar.
The average per bar could be a lot less but since most of the bars with pool tables are in urban areas, I think we can settle on the fact that the core part of the sport might be a lot less than 11-13 million which is the estimate.
When you start looking at the number of viewers on YouTube for Pool related content those numbers show themselves, but an interested player can generate several clicks per week on videos.
If we had interested persons watching YouTube more often, that could turn the commercial tide.
It takes a lot of clicks to get a corporation interested in the market players represent.
YouTube pay from sponsors is dismal but if you have predictable content you can negotiate with sponsors who will pay anywhere from 1c per click to 5cents per click, but if so,
you better have a plan to sell some of the sponsors stuff to your viewers.
5k viewers that watch ten times per week or 10 clicks= 50,000 clicks
50k click x .03 cents= $1500.00 worth of sponsorship money.
If you can manage 150k views per video x. 0.03 (negotiated) that would be = $4500 the sponsor would pay for that video.
That is not a lot of money.
Its not enough to justify the cost of the creation of the content much less to pay the players.
However, there is a way and I've worked it out on paper, but then we are talking about Pool Players who are never satisfied, so where is the motivation to set things in motion risking one's own money?
It can be done I have no doubts, but someone needs to want the exposure and the expenses would have to be under control to do it. It can be done, nothing is impossible.
Someone has to want the market which means (sales to the viewers). Now get the pool players together under that idea and I'll deliver the plan. I do believe it's doable for a corporation that wants to commercialize the sport, but its not going to be 1million dollar prize funds to start out with.
It has to start somewhere and its
viewer and customer who buys stuff from sponsors oriented. One without the other and it won't work. It is a magical wonderful combination when it does. More interest means more clicks which mean more money for the sport.
Pool is kind of tough, but it always has been, it is doable but is it worth the trouble?
I have all but given up on anyone figuring it out.
The other option is 5k or so pool rooms opening up in Americas small towns. That would help a lot but it would take a number of years to raise the new interest, so we have to work with what we have right now.
(Rant over)