Billiards (BCA) Weak Marketing & Alliances

CrownCityCorey

CrownCityCorey

Sock it to 'em!
Silver Member
The recent Paul Newman thread re-opened a wound for me with regard to the Billiard Congress of America's weak marketing and advertising over the years.

Something that all big business (and sports) do is make alliances with high profile celebrities to champion the cause, publicly.

Sure, we have had Jerry Orbach (RIP) and Paul Sorvino - I'm certain they have had an impact; however there are much, much higher profile celebrities that could have been worked with/on over the years to join the billiards fight.

Obviously I am speaking about Paul Newman as one, but how about Michael Jordan? Michael is a pool player like he is a golfer. Golf has certainly been sure to take advantage and show him as much as possible with a golf club. Michael also directly supports Superbike Racing. He has his own team, Jordan Suzuki Superbike Racing.

Who does pool have - "A List" - doing anything with us?

Doing this type of high profile stuff is exactly where the BCA is supposed to attract new poolplayers by associations.

My point is constant missed opportunity due to disorganization. This is what plagues the billiards sports. Disorganization!
 
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follow up statement

The Billiards Sports has had two massive shots in the arm with Paul Newman's film: The Hustler and The Color of Money.

The industry boomed big time after those two movies. Instead of the oarganization positioning itself - during the flush times - to continue growth when the boom dropped, it did nothing. Just enjoyed it while it lasted.

...and here we are...

...still foolishly supporting an organization that did not support the sport.

As far as them being a trade org, part of their responsibility is to bring us (manufacturers) customers. A primary way to do this in sports, is to glorify, promote, and market your professional to inspire new participation.

Nope. Didn't do that either.

My gloves are off, who wants some?!?
 
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The BCA needs to just fold up and go away.

Other than organizing the trade shows the BCA just seems to be on the verge of fading away.... the news is that it took an $800,000 hit on the books this year.. that is very difficult to recover IMO.

Time for change is very near... who or what ORG will step up and replace an ORG that is too bogged down in trying to change and still ending up being the gawd awful rep for the industry and no rep for the players and room owners.. the real backbone of the sport.
 
CrownCityCorey said:
The Billiards Sports has had two massive shots in the arm with Paul Newman's film: The Hustler and The Color of Money.

The industry boomed big time after those two movies. Instead of the oarganization positioning itself - during the flush times - to continue growth when the boom dropped, it did nothing. Just enjoyed it while it lasted.

...and here we are...

...still foolishly supporting an organization that did not support the sport.

As far as them being a trade org, part of their responsibility is to bring us (manufacturers) customers. A primary way to do this in sports, is to glorify, promote, and market your professional to inspire new participation.

Nope. Didn't do that either.

My gloves are off, who wants some?!?
Click to expand...
Corey, I really do not know where the BCA places its money or what it has really done for the promotion of the sport. Therefore it is hard for me to say (personally) "they have done nothing" It is equally as hard for me not to defend them as I don't know that they have done some great work.
However I am sure that you know a hell of alot more about those things than I do and I must trust your judgement and respect your opinion.
Here is what I do know, the sport has had its chances to be great and a major player in the sports world (JMO) and as you have explained for one reason or another it has never been built upon as it could have been when it had its chances. I can tell you for sure if we ever get the kind of media attention again like TCOM I will be in line to market the hell and exploit its popularity and with a chunk of the $$ I make I will put it right back some how so we, my kid's your kids, grand kids get to enjoy soem of what I have gotten from pool. Thats all I have,
 
Mike Janis has the beginnings of an organization that has plans to fill the gap that the BCA has failed to fill as of yet. Maybe we should support him and his efforts to bring this endeavor to fruition. I like what I have read so far. Is this the wave of the future? New blood and new ideas to go forward to a brave new world in cuesports for all of us, players, businessmen, and cuemakers. I hope so, I would hate to see it die on my watch.

Come on people, it is up to us. Rack 'em

Dwight

www.ats4pool.com
www.brrma.com
 
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