There is the rub... They actually cannot think that if it's a hit in China there won't be a similar League in Asia. They will change the rules a little and ball designs of course....
Viewers tend to like to watch people they know and identify with.. There are a ton of Asian players that could be on Emperor Ball teams and they are names/faces the public knows over there....
If they are betting on China to be the long term revenue source they are not considering that the model can be reproduced and the Chinese are getting better at production quality and we already know they are good at building technology..
Forming new corporations and taking the ball is not just an American/Canadian sport.....
Other sports have been crooked/fixed as well. They just fix shit at a much grander scale. Soccer, baseball, basketball, football, tennis... have all had issues with this.