That's why fly by night business close no long term capital. this was a business that had to make money immediately and it didn't.. bad business plans always start with a lack of capital.
Not many businesses turn a profit in the first year or two of starting. Not sure why they've given up on the concept so soon, as it looked somewhat promising. If they planned on doing a one year stint and then dropping it because it wasn't turning great numbers right away, they're just sloppy investors.
How can you expect viewership to grow that much after one year? Has anyone here researched on how snooker got big? It took years, but now look at where it is.