All retailers work on roughly a 50% margin. Take 50% off the retail price and you will find the dealer or store price on just about anything, cars, furniture, etc. It really is that simple.
Lol. Margings vary VASTLY per product/market.
Generally speaking you can say that the higher the price of an item is, the lower
the margin in % will be. Again, generally, the better known a certain brand is in
the market the lower the % margin will be.
Then there are certain markets that generally have higher margins, fashion for
instance usually have a higher markup. Why? Because they only sell 60% or so
at full price and the rest goes out during SALE season with 25, 30, 50% discount.
Regards, Dave