The type of cue you use is probably one of the least significant factors in your game. The tip (quality and shape) has more impact on your game. Just look at the pros. They play with any cue they can get the best endorsement from. Every piece of wood is different (like fingerprints). I've had two (seemingly) identical Schons that several customers have told me hit completely different. I have hit with a "Southwest Cue" and hated it. After putting a Moori tip on it, I loved it. I have a player that shoots with a $100.00 sneaky Pete that would not sell it for $1000.00.
This is one of the main reasons that you should not buy cues off of the internet. If you're a discriminating player, you need to play with the cue before buying it.
I tell my customers that the most important factors are that you (1) have to like the hit. (2) Have to like the feel and (3) you have to like the looks. Anything else is window dressing. You can buy a $2000.00 cue that looks good and feels horrible or a $50.00 cue that looks horrible and hits great.
The amount of detail in a cue (along with brand name) determines it's value. More points and inlays increase cost, they do not improve playability.
Is there a big diference between a $20.00 Wal-mart cue and a $600.00 Schon? ABSOLUTELY! Is the a difference between a $300.00 Joss and a $600.00 Schon? In my opinion, the major difference is the name.
Bottom line - Determine your price range, select the cues that appeal to you the most, hit with all of them and then buy the one that feels and hits the best.
Hope this has been helpful