OF COURSE i have my cue rewrapped every time it gets dirty!
I also only wear my shirts once, and then throw them away, because they'll NEVER feel just like a new shirt again!
(GEEZ, what planet do these guys live on?)
Any of the home 'dry cleaning' substitutes sold at the 5&dime work well also.
My palms sweat furiously during important matches, and I've never had the wrap changed on my 1984 John Robinson custom. But I DO clean it every 3 months. It looks and feels fine.