Rogan and Matchroom would also be something to see.I don't know Joe at all, but know he's a credible celebrity with a big following.
I'd like to see him do what Manny Pacquiao did, which was conceive of, help finance and promote a major new independent event.
Were he to produce a tournament called the "Joe Rogen Invitational" and use his network of contacts to help draw attention to it, pro pool might get a nice boost.
Joe could do all the shot by shot commentary with, fill in the blank...