TheHole said:
I own 2 pool halls now and wondered what other owners do to attract more league players to play out of your spot. One of my spots has 40 tables and the other has 10, I am about to start an aggressive campaign to recruit league players and just thought i would get other owners input as well. (our area is APA and is a well run league).
I am also a room owner, and Leagues are certainly great for business. I have a small room 3500 sq ft, and I only have nine tables, two 8ft and seven 9ft. Currently I have 5 APA teams and 6 BCA teams that play for my room, and I must say these teams play here for many reasons, but what many of the other posters have said is not completely what I have found to be true.
In my opinion you do not have to give away a great deal of anything. People will want to play from your room for the following reasons:
1) Friendly Warm Atmosphere, Friendly Staff, Clean Restrooms, and a Safe environment. If possible, the ability for parents to bring their children during league play.
2) Well Maintained Equipment, Clean balls, Level tables, Clean Cloth (Simonis 860 preferable), well maintained house cues, not everyone has their own cue that plays league.
3) Alcohol is a must for Pool Leagues, in my establishment I only serve beer, but this is sufficient because most people who play league take their play seriously so they do not want to get too buzzed while they are playing. However, 1 & 2 above will help keep them in your establishment after league is over.
4) Food is also a must to attract league players, if you do not have a Kitchen available allow your leagues players to bring food in. Many of these people do not have time to eat between the time they get off work and arrive at league.
5) If possible give your teams a separate table to practice on during league play at no cost to your players. Many times due to work schedules not everyone will be able to get to league night during their practice time. This will give all of your players a chance to warm-up, and the none house team will most likely rent a table to try and stay in-stoke with your team.
6) Offer on the spot minor repairs, I make a great deal of money from tip replacement, shaft cleaning, weight adjustments, and bumper replacements during league nights from my teams and teams from other establishments who are playing my teams. In addition, many people will also come back to have more invasive work done once they see the quality of the repair work you people do.
7) Merchandise, cues, cases, and accessories. These items will also bring in a decent amount of money, if your prices are competitive, and you are known to stand behind what you sell. I sell a great deal stuff on leagues nights, or from the fact that I sponsor leagues. This is will bring in allot of business during and after league play.
8) Shirts that advertise your business are great and a must. I give my teams one free shirt per player. These shirts are nice quality non-pocket teeshirts, however when my teams make it to the Nationals I give them a Polo-type shirt due to the dress code. The cost of the free shirts, is more than worth the advertising and pride your teams will have when they play matches away. Last, while as I have said I give each team member one shirt free, and most players will buy additional shirts without this requirement ever being made.
9) When one of my Teams wins a major local tournament or a trip to the Nationals, I normally also help them out with tournament fee's. This is in my opinion way to give something back for their support of my business.
For me everything above has caused people to move their teams to my establishment. I have never had a problem having teams for me, because I personally spend the necessary time to get to know and at least say hello to everyone who supports my room. Being personable has to start with the business owner and it must also be a mandatory requirement for employee's.
I hope this helps, all I can say is that this has worked very well for me over the last three years since I opened my room, and I believe this can work for anyone.
Just some thoughts!!!!!