Except they are incompetent at getting any sort of entertainment to the US market. Seems like that would be important.
Most people in the US can't figure out where to watch it, how to watch it, what time to watch it, and what the score is. Here is an example for you:
View attachment 867346
Any two-bit technical team can figure out how to display the end user's timezone-adjusted scheduling, but this team cannot. Even the youtube channels list the wrong times.
Good luck developing a market and/or an audience when they can't even figure out what time to watch your product.