They are just bad business men, no more no less. They might know a lot about cues and pool in general, but they don't know how to sell.
It's not just AZB, it's pretty much all over the industry. Go to any of the big sites, See-burts, Puul Dogg, B-Wearhouse...and you'll see the same problems, the same boring stock pictures, little if any information, poor service, bad site design and lay out... No store reviews, no customer reviews, little if any video, no blogs.
And when it comes to fulfillment? How are you going to advertise a hot product and not be able to meet the demand? *cough kum-mooey*
The pro's don't know how to market themselves...
Tournaments can't pay out till months later...
Cue makers get popular and can't fill orders, so cue dealers get to make more profit than the guy @ the lathe.
A lot of pool rooms don't know how to get the regular pool players to spend more money.
It's all over the pool world.
But all of these problems are opportunities. You could make a killing on a dying past time.