Pool is way behind any of the big sports. There's no reason they can't eventually though. Golf is MUCH more boring to watch than pool. It's the people aspect that drew people to golf. The game does lend itself a little better to people's short attention spans and it allows the networks to jump back and forth more readily between players which keeps the attention of the fans of the different players.
That's less workable in a way for pool that's enjoyable to both the casual player/watcher and the more serious enthusiastic player/watcher.
I still think the true way forward for pro pool is the mosconi type format, not the races mind you, but the team aspect.
Bonus ball had it right in that regards, I think it was just foolish to try and bring in a non-established game.
It could work with like an alternating game set, 8 ball, tenball, nineball type thing, or hometeam gets choice of game, etc...
I'm not sure and I'm a ways away from being able to put something together myself to test out.
Jaden
One other thing to consider is that as it stands, the casual player (average casual player anyways) doesn't spend a minimum of $500 up to multiple thousands of dollars on equipment from corporations in order to play. So it's harder to get big corporate sponsors from within the sport and it's impossible to get big outside corporate sponsorship without the viewership. There's just nothing in it for them.