I don't know... I read through the whole website, and it really sounds like a spoof. I am sure it's just a Bud Light marketing scheme... The website is REALLY funny though, if any of you get the chance to read through it.

Here's an example from the "rules" section:
The Basics
Rock Paper Scissors is played between two players - male or female, young or old, slutty or prude. It?s an equal opportunity sport. No equipment is necessary, though some players prefer to wear "throwing gloves" for maximum comfort and intimidation. All you need is an arm, and a wrist, and fingers. It is best to wear loose fitting clothes, and pre-game stretching and manicures are strongly encouraged.
The Throws
There are three permissible "throws" in RPS: Rock, Paper and Scissors. Rock crushes scissors, scissors cuts paper, and paper covers rock. There are NO exceptions. When two players "shoot" the same throw, it is a stalemate and they must throw again.
A player who makes an illegal throw ? including but not limited to "Hang Loose," "Westsi-ide," "Fire," "Water," "The Bird," "The Fonz," "Su-Fi," "Live Long and Prosper," "Texas Longhorn," "This Big," or "I?ve Got Your Nose" ? will lose a point and may be disqualified.
Rock can be thrown any way as long as the fist is clenched, as if you?re squeezing the life out of Stuart Little.
Scissors is formed with your index finger and middle finger extended and shaped like a "V". It can be thrown horizontally or vertically (Please note that international rules differ).
Paper is formed by extending all your fingers out, as if you?re about to slap your little brother. It is always delivered horizontally. Never vertically. Vertical paper is for hoodlums and misfits, and we don?t stand for it. Paper is traditionally thrown palm down, but may be delivered palm up, which is called "The Subpoena." Serving the subpoena is considered arrogant, but can be very effective when used properly.